Thai Airways International launches THAI Grand Season Campaign 2006

Thai Airways International has launched its THAI Grand Season Campaign 2006 to boost tourism during the low season between the months of April and September. THAI Grand Season Campaign 2006 was initiated with the aim of turning Thailand into a year-round tourist destination and encourage tourists from around the world to travel to Thailand to participate in celebrating His Majesty the King’s 60th year of reign. THAI is offering package tours to boost tourism, including arrangement of tourist activities, meetings and convention incentives, travel awards, and Bangkok stopovers before traveling to final destinations.

There are 5 campaigns under the THAI Grand Season Campaign 2006 umbrella:

The first campaign is Royal Orchid Holidays’ “Thailand Home Coming” Package, which encourages Thai people living overseas to visit their homeland Thailand and join in celebrating His Majesty the King’s 60th anniversary of accession to the throne. The campaign period is between 1 May to 30 November 2006 and includes 3 days, 2 nights accommodation, including breakfast and airport transfer. This includes special offers consisting of one free round trip domestic flight in Thailand, 20 kilograms of excess baggage allowance, and other good deals.

The second campaign is Bangkok Treasure Paradise, in cooperation with King Power. Through this campaign, THAI will introduce a stopover package at a special rate during the period 1 May to 31 December 2006, organized for THAI passengers with connecting flights at Bangkok International Airport by offering a 10% discount for duty free shopping at King Power Duty Free Shops. THAI anticipates that this promotion will successfully attract passengers, especially those traveling from Europe and Australia with connecting flights in Bangkok, targeting approximately 50,000 passengers.

The third campaign is Royal Orchid Holidays’ Bangkok Stopover, organized for the purpose of offering transit passengers with a competitive stopover package in Bangkok at a special price at the starting rate of US$ 30 and higher, during the period 1 May to 30 September 2006. The stopover package is for 2 days, 1 night, including breakfast and airport transfer.

The fourth campaign is Thailand Grand Meeting Promotion, in cooperation with Thailand Conventions and Exhibition Bureau (TCEB), with the aim to boost regional passenger arrivals in Thailand by offering competitive meeting and incentive packages. The Thailand Grand Meeting Promotion will be held during April to September 2006, whereby THAI is offering special air fares and complementary air tickets, with financial subsidizing by TCEB based on the number of meeting participants and cultural performances.

As for companies based in Thailand, THAI has cooperated with Thailand Conventions and Exhibition Bureau (TCEB) and the Mae Fah Luang Foundation to organize a convention and tourism package. The campaign is aimed to promote domestic meetings, incentives, conventions, and exhibitions in Doi Tung during low season, targeting approximately 5,000 passengers traveling on domestic flights.

The fifth campaign is Bangkok & Beijing, Double Your Holiday Pleasure, based on an agreement drawn on 21 March 2006 between the Tourism Authority of Thailand (TAT) and the Beijing Tourism Administration (BTA) in Beijing. The campaign aims to increase the number of European and American visitors to Thailand by combining Beijing and Bangkok as dual destinations. The goal is to boost passengers from Europe and America to travel to Bangkok or Beijing, before or after the Olympics 2008 that will be held in Beijing. Discussions have been made between THAI and Air China regarding participation in this campaign, including tour programs, pricing, and cooperative sales activities under Bangkok & Beijing, Double Your Holiday Pleasure.

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