Travel Trade discovers a new Hong Kong during Mega Familiarisation Event

More than 300 leading members of the travel industry and influential media from 21 key markets around the world experienced an entirely new perspective on Hong Kong when they attended Hong Kong Salutes The World on 23-26 June. The four-day mega familiarisation programme, one of the biggest-ever organised by the Hong Kong Tourism Board (HKTB), with full support from all sectors of the travel industry, was designed to offer  an in-depth introduction to Hong Kong’s new and existing tourism attractions, and highlight the amazing diversity of experiences available in the city.

Hong Kong Salutes The World represented the collaborative efforts of the local travel industry to market the city, as airlines, hotels and attractions pulled together to make the programme a reality. Devised around the “Moments of Discovery” theme, it included a harbour cruise, visits to the new Hong Kong Wetland Park, Lantau Island and Hong Kong Disneyland, as well as the 2006 Hong Kong Shopping Festival launch ceremony, and the pyro-enhanced nightly multimedia show A Symphony of Lights.

The itinerary, which combined Hong Kong’s latest tourism additions with the city’s all-time favourites, was designed to enable the top-level travel executives to leverage more effectively on the current 2006 Discover Hong Kong Year campaign, so they can package the city’s new attractions and events, and bring an even wider range of experiences to their clients. It also showcased fresh angles on the city to media guests, whose coverage will help spread the message about the new and lesser-known Hong Kong to readers in their home markets.

Following their intensive three-day visit, many guests expressed their astonishment at the extraordinary variety that Hong Kong has to offer, which they said would be highly appealing to visitors from their respective markets. One trade visitor from Canada said, “The programme left me with a personal sense of what a wonderful destination Hong Kong is, and what it offers to the world. I can’t think of a better way to have experienced Hong Kong for the first time.”

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