Lucie Dawkins appointed as Arabian Travel Market's Dedicated Marketing Manager

Reed Travel Exhibitions (RTE), organisers of the annual Arabian Travel Market has appointed Lucie Dawkins as Marketing Manager. Dawkins has been with RTE since 2003, and previously held the position of Marketing Executive.

“In the past marketing managers have operated across a number of titles in the Overseas Events portfolio but the growth of the Arabian Travel Market and its enhanced positioning as a global event which is helping to shape the future of the industry required a dedicated position,” explained Chris Chackal, RTE’s Group Exhibition Director, Overseas Events.

Dawkins will now be completely responsible for all the marketing activities for the Arabian Travel Market which this year celebrates its 13th annual showing at the Dubai World Trade Centre from May 2-5. Dawkins has already implemented a series of new marketing initiatives for the show including, a three-year hosted hotel deal with the Hyatt Group of hotels; an upgrade of the show’s website to include seven more languages; the launch of Premier - the new bi-annual magazine for Arabian Travel Market exhibitors; an expanded on-site seminar programme and the appointment of American Express as the show’s official payment card.

“These ground-breaking initiatives demonstrate Lucie’s grasp of the Arabian Travel Market and both the inbound and outbound markets it serves,” added Chackal.

Dawkins, has been with Reed Exhibitions since 2001, and has worked on the Arabian Travel Market - Dubai, Mediterranean Travel Fair (MTF) – Cairo and International Golf Travel Market (IGTM) – Europe /America.

See other recent news regarding: Arabian Travel Market, Dubai, Travel Trade Shows