Amadeus signs content agreement with India's Paramount Airways

Amadeus has strengthened its presence in India with a new content agreement with Paramount Airways.

Under the agreement, Paramount’s complete inventory will now be bookable to all Amadeus travel agency subscribers, allowing the airline to benefit from increased geographic reach, and at the same time, strengthen its brand recognition beyond its domestic market. This global agreement will also enable the airline to compete more effectively by offering additional sales services while expanding into new distribution channels.

“With the growth of the Indian aviation sector, it is clear that effective distribution is a key tool in transforming the way Paramount does business. We are delighted to have reached this agreement with Amadeus. By selecting Amadeus, we intend to support our business expansion by tapping into their extended network; implementing new initiatives and reaching out to customers not previously available to us,” said Mr. Thiagarajan, Managing Director , Paramount Airways.

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