Frequent Flyer Program Bosses to attend Bangkok Conference

Oracle Corporation, one of the world’s largest enterprise software companies, is to co-host the second annual FFP Conference to be held in Bangkok, Thailand, between 21 and 22 February 2006. Airline delegates will discuss customer segmentation practices and key retention techniques to keep profitable customers.

Frequent Flyer programs not only attract and retain profitable customers, but are also profitable in themselves through the sale of ‘miles’ to partners.

Roger Williams of the event’s co-organizer, Airline Information, said, "We plan to show airlines how to master the retention of their most valuable customers alongside generating incremental revenue through the sale of a program currency like miles.”

Maximising yield also remains a touchstone issue for airlines – and an increasingly complex one. Understanding and managing customer relationships efficiently and cost-effectively is a massive exercise in data management.

“For years, airlines globally have turned to Oracle for an information infrastructure that is built on a single source of truth. Today, more than 70% of airlines globally use Oracle Technology and 48 of the world’s leading airlines run the Oracle E-Business Suite,” said Vijay Anand, Industry Director – Travel & Transportation, Oracle Asia Pacific.

The Heads of Frequent Flyer programs from more than 70 airlines are expected to attend the conference in Bangkok and speakers will include senior management from a broad cross section of airlines.

The 2006 FFP (Frequent Flyer Program) Conference will take place at the Sofitel Central Plaza Hotel in Bangkok, Thailand from 21 - 22 February 2006.

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