China Southern Airlines plans New Spring/Summer 2006 Marketing Campaign

China Southern Airlines is launching a new marketing push to promote its Premium Business class service between Paris, Sydney, Los Angeles and Amsterdam and its new hub at Guangzhou Baiyun International Airport.

The all-new advertising campaign, expected to launch this Spring and run throughout the peak summer travel months, “will highlight the key marketing points that help introduce China Southern to the key business class customer,” said Mr. Si Xian Min, President, China Southern Airlines.

Mr. Si added that, “even with China’s largest domestic network and fleet of wide-body Boeing 777-200 ER aircraft serving key International destinations, there are a lot of business travelers who are not familiar with traveling to China, China Southern Airlines or the numerous markets we serve. We are confident that our new International awareness and marketing campaign will help introduce China Southern to this important travel market.”

In addition to offering a Premium Business cabin with just 24 seats, passengers can also earn mileage on China Southern’s Sky Pearl Club, FFP program. 

China Southern’s Premium Business service includes a wide variety of gourmet meals served on white linen and fine cutlery, first-run Hollywood and Chinese movies as well as a wide selection of fine wines and liquors, all in a 2-2-2 cabin configuration. Each Premium Business Class seat on-board China Southern Airlines offers a 70” pitch and 21.5” seat width.

In addition to its print advertising campaign, China Southern is also planning on varied collateral materials, themed specifically for the business and travel agent market including new brochures and posters.

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