Positive Reports from AIME 2006

More than 3,070 business events have been booked, or are expected to be booked, by Hosted Buyers and trade visitors who attended AIME 2006, according to research released Wednesday by Reed Travel Exhibitions.

“90% of Hosted Buyers and 72% of trade visitors who responded to the surveys said they had placed or intended to place business as a direct result of AIME 2006. These respondents alone, indicated they would book 3,072 events from their visit to AIME. The events include meetings, conferences, incentives and exhibitions have been booked for 2006 through to 2009,” said AIME Event Director, Rosemarie Sama.

The independent research was conducted by Micromex Research, who interviewed visitors to AIME and conducted online surveys of Hosted Buyers and exhibitors following the event.

Business Results for AIME 2006

Business results for exhibitors were strong, with the total estimated value of business placed, or to be placed as a result of AIME 2006 valued at close to US$450 million.

Hosted Buyers placed or intend to place, business valued on average at US $381,280 Trade visitors placed or intend to place, business valued on average at US $130,722

Exhibitors will keep returning to this ‘must attend’ event

93% of exhibitors who responded to the survey stating that it was beneficial to exhibit at AIME 2006 and 87% said they intend to exhibit at AIME 2007.

84% of exhibitors stated that AIME is a ‘must attend’ event and 86% of exhibitors said AIME is very important to their business.

84% of exhibitors indicated that they ‘probably will’ or ‘definitely will’ recommend to associates in the industry that they should exhibit at AIME

AIME meets Hosted Buyers objectives

95% of respondents said it was ‘beneficial’ to ‘very beneficial’ to attend AIME on a yearly basis and 93% of respondents were ‘likely’ to ‘very likely’ to recommend AIME 2007 to colleagues in the industry.

92% of respondents considered AIME to be a ‘must see’ event and the same percentage also said they were ‘satisfied’ to ‘very satisfied’ with AIME in terms of meeting their objectives.

More than 85% of respondents said that AIME has a ‘significant advantage’ to ‘tremendous advantage’ over other exhibitions for making contacts and keeping up to date.

Visitors satisfied with exhibition and seminar programme

97% of visitors surveyed were ‘satisfied’ to ‘very satisfied’ with AIME having met their objectives

92% of respondents said they they were ‘likely’ or ‘very likely’ to recommend to colleagues in the industry they they should attend AIME 2007.

91% of respondents who attended seminars rated them as ‘good’ or ‘very good’.

88% or respondents believed it was ‘beneficial’ to ‘very beneficial’ for them to attend AIME on a yearly basis.

Plans underway for AIME 2007

“We expect AIME 2007 to attract up to 850 exhibitors and around 450 Hosted Buyers.

“We also expect to increase our overall visitor numbers by a similar amount to this year’s 5.2%. Our local attendance this year grew by 14% and we are increasing our marketing efforts to encourage attendance by more trade visitors from New South Wales and other parts of Australia,” Ms Sama said.

AIME 2007 will be held at the Melbourne Exhibition Centre on 13 and 14 February.

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