Qatar Airways launches flights between Doha and Hong Kong

Qatar Airways launched its new service between Doha in Qatar and Hong Kong on Sunday, 26 March 2006.

Hong Kong becomes Qatar Airways’ 12th Far East destination in a regional route network that already covers Osaka, Shanghai, Beijing, Seoul, Manila, Cebu, Singapore, Kuala Lumpur, Bangkok, Yangon and Jakarta.

As part of the Hong Kong launch marketing campaign, Qatar Airways has embarked on a brand awareness drive across the city. Buses, underground railway stations and the city’s Airport Express Line station are fully branded with Qatar Airways’ new corporate campaign.

The campaign focuses on evocative images, with headlines asking consumers to evaluate their current choice of airline and provokes them to think about flying with Qatar Airways. The brand message is designed to give consumers a fresh perspective on air travel.

To celebrate the new route launch, Qatar Airways is also offering members of its Privilege Club frequent flyer programme travelling in Business Class with an additional 25,000 Qmiles during the first full month of the Hong Kong flights. This means that after just one round trip, passengers will have sufficient Qmiles for another free trip to Hong Kong in Economy Class.

In addition, Privilege Club members travelling in Economy will receive Double Qmiles for the first full month of the new route.

The new Hong Kong service is operated with the state-of-the-art Airbus A330 widebody aircraft, configured in two classes. Business Class features up to 24 seats reclining 160 degrees in a 2-2-2 configuration, while the Economy cabin has up to 259 seats.

The A330s feature the airline’s Audio Video On Demand interactive entertainment system, allowing passengers in all classes to choose from more than 40 international movies, as well as short programmes to view on their individual TV screens. Passengers can also listen to an extensive list of 250 CDs and 16 audio channels. In addition, there is a choice of 12 video games to play through the interactive TV screens.

Special rates from hotels in Doha, Special rates from hotels in Hong Kong

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