Dubai World Trade Centre and Dubai Women’s Association sign Service Agreement

The Dubai World Trade Centre (DWTC) and Dubai Women’s Association (DWA) have signed a service agreement which will see the DWTC manage and service all wedding and social functions held at the DWA’s new ballroom and function area.

The outsourced service agreement is the first of its kind signed by DWTC, and draws upon its extensive experience in hosting weddings and major functions for over 30 years in the UAE.

“DWTC’s experience in supporting large functions – and in particular its strong track record in hosting local weddings – has meant that our Hospitality Division is one of the busiest and fastest-growing in the region,” said Afra Al Basti, DWTC Wedding Sales & Marketing Manager.

“While this division has often provided support for a wide range of external events in the past, we are now at the stage of our development where we are able to support the high-level requirements involved in long-term outsourced service agreements of distinguished groups like Dubai Women’s Association,” added Al Basti.

DWA's 1,100 sqm ballroom at the Centre in Al Baraha – next to Dubai Hospital – has all the facilities to make it one of the best medium-to-large scale venues in town, conveniently located for parties from a wide area stretching from Sharjah, Deira and Bur Dubai to Jumeirah.

Due for completion during Ramadan 1427 (2006), the DWA’s new facilities will include an impressive large decorative foyer, a Majlis, a bride room, a dedicated room for musicians or a full-scale band, state of the art audio-visual equipment and the ‘Clock Room’ – a dedicated room where the outer national dress (Abaya) can be placed and stored during the ceremony.

Under the agreement, DWA will be supported by a permanent team of DWTC professionals with experience in making national weddings an occasion to remember. Their skill-set includes providing arrangements, layout, settings and top-flight catering, capable of looking after substantial Emirati banquets.

Representatives from DWTC have suggested that in the first year, as many as 50 weddings will be held at the DWA facilities. The DWTC team of wedding organisers currently arrange and organise as many as 15-22 weddings per week during the summer season – at the Dubai International Convention and Exhibition Centre (DICEC).

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