Boeing
has named John W. Bruns as vice president - China Operations, Boeing Commercial Airplanes
(BCA).
Bruns, 41, will report to Mike Cave, vice president, BCA Airplane Programs, and will be responsible for overseeing BCA's China strategy and
business development. He will work with Boeing-China President David Wang who reports to Boeing International and represents Boeing's
broader corporate interests in China.
"John's customer focus, extensive China experience and proven cross-cultural leadership skills make him the ideal choice to expand our growing
partnership with this dynamic and important country," said Alan Mulally, BCA president and chief executive officer. "China is an important partner
and a highly valued customer. This new position symbolizes our commitment to the future there."
Bruns, a 20-year veteran of
Boeing, will relocate to Beijing from Seattle, where he has served since 1999 as Sales director,
Asia Pacific, responsible for leading teams serving various Chinese airline customers. During his tenure, Bruns' teams recorded sales and
commitments valued at more than US$8 billion.
Bruns spent his formative years in Asia where he learned Mandarin. He earned a Bachelor of Science degree in Mechanical Engineering and
Bachelor of Arts degree in East Asian Studies from Bucknell University in Pennsylvania. He earned his MBA in International Business from the
Peter F. Drucker Graduate School of Management, Claremont Graduate University in California.
The posting to Beijing will be Bruns' second China assignment. Beginning in 1994, he worked in the McDonnell Douglas Beijing office, continuing
in that position during and after the merger with The Boeing Company.
Boeing projects that China will be the world's second largest market for new commercial airplanes after the United States, with demand for 2,600
aircraft valued at $213 billion during the next 20 years.
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