New Missoni Hotel planned for The Palm, Jumeirah

One of the world’s first Missoni hotels – for which the Rezidor SAS has a licence agreement with Italian fashion house Missoni – will be on The Palm, Jumeirah in Dubai, United Arab Emirates. Another two Missoni properties have also been announced – in Kuwait and Edinburgh, Scotland.

Hotel Missoni Dubai, which will have over 250 rooms and is scheduled to open in the fourth quarter of 2008, will be on the Crescent of The Palm, Jumeirah and will be designed as a Mediterranean village with a private harbour.

“Although several lifestyle and boutique hotels have already entered this segment, we strongly believe that the market is only ready now to embrace a truly global yet individualistic lifestyle brand, such as Hotel Missoni”, said Kurt Ritter, President & CEO, Rezidor SAS Hospitality.

“Missoni is one of the few fashion brands that has an inherent and instantly recognisable look, and this essence fits perfectly with our objective to create a pure brand that is totally committed to quality and consistency in design and service, which effortlessly compliments and sustains a brand’s heritage.”

Hotel Missoni Dubai will feature the Missoni Cucina, Bar Missoni and Missoni Spa. It will also have a small fitness facility, pool deck and boardrooms.

Rezidor SAS signed a license agreement with the Italian fashion house in November 2005 and plans to have 30 Missoni hotels under operation or development by 2010.

To ensure quality and brand consistency, the interior designs of all Missoni hotels will be conceptualized and controlled by Italian design icon Matteo Thun, and locally implemented by trusted partners of Rezidor SAS, such as, LWD of Dubai.

 Hotel Missoni Kuwait will be the first lifestyle development in the city of Kuwait at the Symphony complex. The 200-room hotel is scheduled to open its doors in the third quarter of 2007.

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