Celadon International launches Celadon Collection

Celadon International is launching its “Celadon Collection” brand which invites independent hotel owners to make use of the global marketing network of the group.

This marketing network is coordinated by Mr. Tony Le Dinh Tuan the Chief Marketing Officer of Celadon International.

“Independent hotels and small owner operated hotel companies face significant new risk in today’s highly competitive market place”, said Paul Stoll the Chief Executive Officer of Celadon International. “Given the advances in technology and the profitability expectations put upon hotels by owners, competition for customers will increase to a level never before experienced.”

Celadon International is an Asian hotel management company with global connections which offers independent hotel owners distinct advantages in promoting the image of the hotel. It provides hotel sales and marketing concepts, recruitment and training for sales and marketing personnel, applies standard sales systems and procedures, assesses the annual marketing plan and budget and provides guidelines, offers guidance on the development of sales and promotional collateral, connection to global reservation and distribution channels, representation at travel trade shows, organization of trade and media familiarizations, conducts group marketing programs and the Celadon International image.

Celadon Collection members will participate in the Celadon Quality Tourism Program and will be classified accordingly. This is to give a clear message to trade and customers about the quality standards of the hotel. Based upon the quality program hotel owners can improve their hotel standards with the support of Celadon International.

Providing Celadon Collection members with marketing services frees the owner or management to focus on acquiring profitable new customers and honing their operation to deliver an exceptional hospitality experience.

Celadon International was established by prominent hotelier Paul Stoll to support the tourism development of Vietnam. Mr. Stoll is supported by an experienced team of marketing and management specialists with a proven track record with some of the country’s finest hotels and resorts.

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