Dubai Shopping Festival and Dubai Summer Surprises to sponsor ATM's Media Centre

Two of Dubai’s leading annual tourism marketing initiatives - the Dubai Shopping Festival (DSF) and Dubai Summer Surprises (DSS) - are set to grab international media attention at the Arabian Travel Market 2006.

DSF and DSS will sponsor the Arabian Travel Market’s busy media centre which is expected to host around 800 international, regional and local journalists when it runs from May 2 – 5 at the Dubai World Trade Centre.

Chief Marketing Officer & Executive Events Director of Dubai Summer Surprises Laila Suhail said, “The media has continuously played a very significant role in shaping the image of Dubai Shopping Festival and Dubai Summer Surprises, placing them on the international tourism map.

“From the very beginning our participation at ATM has guaranteed a wider exposure of DSF and DSS to major players within a key audience. The media centre sponsorship takes this to the next level and is a great opportunity to highlight our own tourism initiatives,” Suhail said.

Last year saw a record 758 journalists register for the show, sending stories globally from the media centre during the four-day event, organised by Reed Travel Exhibitions (RTE).

“Through our sponsorship of ATM media centre we hope to support this information hub and express our gratitude to the local, regional and international media and help them by providing a quality information service – as well as some exciting surprises,” added Suhail.

Welcoming the tie-up, Group Exhibitions Director - Overseas Events, for organiser RTE, Chris Chackal, said, “The number of international and regional media attending the event has steadily grown over the last 12 years attracting journalists from as far away as North America, Europe, Asia, Australasia besides the Middle East.

“Being associated with the Arabian Travel Market media centre gives an invaluable opportunity to interact with the media and create brand awareness in the travel and business press from all these regions.”

The media centre includes a hospitality area, two press conference rooms, interview rooms, and a business centre fully equipped for journalists to file their stories worldwide.

ATM 2006 has already attracted exhibitors from 50 countries, including first time representation from Japan, Ireland and Poland, and the number is expected to rise in the lead up to the event.

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