Amadeus signs deal with China Eastern Airlines and China Airlines

Amadeus has signed agreements with China Eastern Airlines and China Airlines to power their international websites with Amadeus e-commerce solutions. Implementations for both airlines are expected to be completed in August 2006.

China Eastern Airlines will benefit from a fully hosted and flexible e-commerce solution that includes a booking engine, website design, development and hosting. The airline selected Amadeus e-Retail Solution, available in 23 languages, specifically to grow non-domestic revenue from Europe, which includes its London, Paris, Frankfurt and Moscow routes. The solution will initially support two languages (English and Chinese), with plans to extend the number of languages in the coming months.

Similarly, China Airlines has opted for the Amadeus e-Retail Engine solution to generate increased online sales from Taiwan and the North American markets, particularly complex itineraries involving multiple sectors and interline bookings.

The three-year deals will help to ensure each airline is able to provide a high quality online customer experience, which will significantly increase profitability. Both airlines also plan to implement the Amadeus e-Merchandise solution within a few months to offer full shopping capabilities with transparency of fares and availability to travellers as well as the ability to up-sell additional services to them.

Mr. Joseph Chao, Manager, Passenger Sales, China Airlines said, “Amadeus’ industry leading e-commerce solutions, currently adopted by many carriers, will allow us to grow our e-business faster and in a reliable way. The deployment of this multi-language Internet booking engine solution on www.china-airlines.com represents an expansion of the airline’s distribution strategy in response to overwhelming customer demand for complex multiple-sector and interline bookings through this channel. The cutting edge technology from Amadeus will also give our customers the best quality experience online whilst allowing us to grow our international revenues.”

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