Bumrungrad International
Hospital and Diethelm Travel Thailand (DTT) have signed a partnership agreement to develop and market new
products and services to meet the needs of Thailand’s booming medical tourism industry.
Under the agreement, DTT will act as Bumrungrad International’s exclusive ground service agent, providing support services for inbound patients
coming to Bangkok for treatment. DTT will also market Bumrungrad medical tourism packages to the travel and tour industry.
“This is truly a natural fit,”
said John Watson, Diethelm Travel Asia’s CEO. “Bumrungrad’s international
patients need and want seamless door-to-door service from the moment they arrive, and that’s precisely what DTT provides.”
Bumrungrad and DTT explored opportunities to work together in the past, but it wasn’t until DTT Managing Director, Richard Brouwer, heard a
presentation by Bumrungrad Group CEO, Curtis Schroeder, did the company decide to actively pursue a strategic partnership with
Bumrungrad.
“I was floored by the presentation,”
said Brouwer. “I had no idea the hospital was attracting so many patients from all over the world.” Bumrungrad
International is the world’s number one medical tourism destination, attracting over 400,000 international patients in 2005 from over 150 countries.
The hospital has been featured extensively in international media, like CBS’ 60 Minutes, for its quality care and affordable prices.
Bumrungrad Group CEO, Curtis Schroeder, also saw the benefits in associating with a strong travel partner. “Our business is medicine, not travel.
The partnership with Diethelm Travel allows us to focus on our core business, and provide our patients with expert ground handling services.”
Diethelm Travel Thailand will have a coordination office inside Bumrungrad International hospital and will have a presence on the Bumrungrad
International website to facilitate ground service coordination activities. The two companies will also collaborate to market medical tourism
packages at major international trade shows like the ITB in Berlin and
the ATM in Dubai.
Bumrungrad International is Thailand’s premier medical center, a regional referral center for acute care and the world’s premier medical tourism
destination. Founded in 1980 as a one stop center for healthcare, Bumrungrad offers five-star facilities, over 700 internationally trained and board
certified doctors, and a complete range of medical services from check-ups to cardiac surgery. The hospital attracts over 1 million patients annually,
and is the first hospital in Asia and the only one in Thailand awarded Joint Commission International Accreditation
(JCIA).
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