15% increase in members during 2004 for Great Hotels Organisation

Great Hotels Organisation, which includes hotel consortia brands Great Hotels of the World and Special Hotels of the World has reported a 15% increase in hotel membership during 2004, with hotel members rising from 226 in 2003 to 267 members by end 2004.

Although Great Hotels Organisation has signed up 94 new member hotels during 2004, the percentage increase of 15% is as a result of the departure of some members following the recent implementation of strict new quality control measurements.

New destinations introduced to the group include two hotels in China, three hotels in Ukraine and one each in New Zealand and Serbia Montenegro. Europe continues to provide the majority of Great Hotels members with the entire Mediterranean region showing particular growth.

Great Hotels Organisation projects that its total membership will continue to increase in 2005 at a similar rate. This will take membership levels to over 300 for the first time, with Eastern Europe showing a strong demand from properties looking to enter the international marketplace.

Peter Gould CEO, Great Hotels Organisation said, “We are delighted with the positive growth of membership over 2004 and we are even more pleased to have achieved these results during a rigorous quality control campaign. Our overall focus is on the quality not quantity of our membership and maintaining quality standards is more important than rapid growth.”

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