United Airlines appoints Dennis Cary Senior Vice President-Marketing

United Airlines has appointed Dennis Cary as Senior Vice President of Marketing. In his new role, Cary is responsible for the development of marketing strategies and the implementation of marketing programs, including United's award-winning Mileage Plus® program. In addition, Cary will lead United's product development, customer research and united.com efforts.

"Dennis has exceptional problem-solving skills, a strong grasp of the issues we face and, even more importantly, he has a relentless focus on the customer and on ensuring that we deliver the right products, at the right time, at the right price," said John Tague, United's executive vice president-Marketing, Sales and Revenue.

Most recently, Cary served as United's vice president of Revenue Management, where he was responsible for pricing, inventory management, Global Distribution System (GDS) management and revenue forecasting.

Prior to joining United, Cary was president of American Airlines' AAdvantage® Marketing Programs. He joined American in 1991 and held various positions in that airline's planning and marketing groups, including head of Marketing and Sales in Europe, the Middle East and Africa.

Cary succeeds Martin White, who is leaving United to pursue other opportunities.

"During Martin White's time at United, he made a significant contribution to our marketing efforts, and we wish him well in the next phase of his career," Tague said.

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