Leading Quality Assurance launches inspection services in Middle East

Mystery guests have arrived in Dubai - to offer professional assessment and benchmarking of customer services in regional hotels, enabling them to compete with the very best worldwide.

Leading Quality Assurance is a full-service quality inspection organisation providing not only assessment programs to test all areas of a hotel’s operation, but also analysis, consultancy, seminars and benchmarking to ensure the best use is made of data collected.

The company is a joint venture of the Leading Hotels of the World, which has just opened a regional office in Knowledge Village in Dubai, UAE.

According to Jean-Jacques Gauer, Chairman of The Leading Hotels of the World, the rapid growth of the hotel sector in the region has led to a concurrent demand for quality staff and operating standards.

He said, “Many of the global hotel groups have their own inspection procedures, but for independent and small chain hotels – which comprise the majority of our membership – the best method for assessment and benchmarking is to use independent sources.”

“It is precisely for this reason that we are introducing Leading Quality Assurance – and the mystery guest – into the Middle East region.”

A luxury hospitality organization representing more than 420 hotels worldwide, Leading Hotels of the World, already applies exacting inspection procedures for any hotel that wishes to join its network, covering 1,500 points from check-in to the number of hangers in bedroom wardrobes.

Taking this rigorous assessment as a basis, a report provided by incognito inspectors from Leading Quality Assurance ticks some 1,250 boxes to report on how well a hotel is functioning in the provision of basic facilities, service and standards.

“An outsider’s view of a typical guest experience at a hotel can provide management with vital evidence of how well their operating procedures are functioning,” added Paul M. McManus, President & Chief Executive Officer.

“Some 22 different departments are assessed during a two-day period, enabling training needs to be identified as well as offering recommendations on the setting of consistent standards within an individual hotel or a small group.”

In addition, clients who use the services of Leading Quality Assurance can access a confidential database that enables them to benchmark their performance against competitors within a city, region or worldwide.

“As the reputation of the Middle East as a thriving commercial and tourism centre grows, it will no longer be enough to build a hotel and open the doors – the winners will be those that can offer a quality of service to match that of the architecture and décor, and it is this requirement that has propelled The Leading Hotels of the World, Ltd. to open its own doors in Dubai,” Mr. McManus concluded.

See other recent news regarding: Dubai, Leading Hotels of the World