Visa International the Official Card for Hong Kong Disneyland

Visa International and Hong Kong Disneyland have launched an alliance that will make Visa the Official Card of Hong Kong Disneyland - the very first Disney theme park in China, scheduled to open to the general public on September 12 of this year.

The alliance is the first of several to be announced by Hong Kong Disneyland and is an extension of the existing global alliance between Disney and Visa, which commenced in 2002. It will form one of the largest integrated marketing arrangements for Hong Kong Disneyland in the region and provide joint marketing opportunities that should bring unique benefits to consumers, merchants and Visa’s member financial institutions throughout the Asia Pacific region.

Under this alliance, Visa’s 600 member banks in Asia Pacific will be offered the opportunity to participate in innovative marketing opportunities that will deepen their relationships with, and yield benefits to, Visa cardholders in the region. 

“The alliance represents a win-win opportunity for both brands,” said Jim Allhusen, Visa Asia Pacific Executive Vice President and General Manager, Greater China Region and Philippines. “These initiatives, and their consequent impact on tourism and consumer spending, will offer a boost to Hong Kong’s tourist industry and further stimulate the retail sector. The alliance is a living example of how Visa goes a step beyond in offering its cardholders the best customer service, value and innovation among payment brands.”

“Hong Kong Disneyland is pleased that Visa International shares our commitment to promoting family tourism in the region,” Hong Kong Disneyland Group Managing Director Don Robinson said. “Our vision, to enhance Hong Kong’s reputation as a family vacation destination, will be strengthened by working closely with Visa International in the Asia Pacific region. Our alliance motto of Wishes, Dreams and Magic is at the heart of Hong Kong Disneyland and we look forward to welcoming Visa cardholders to experience this magic themselves.”

Hong Kong Disneyland is expected to attract 5.6 million visitors in the first year from around the region and the world.

The first joint marketing campaign will offer Visa cardholders a special opportunity to experience the magic of Hong Kong Disneyland – prior to the official opening of the park. Visa will also run an exclusive promotion which will offer consumers the chance to win a place at a private evening celebration at Hong Kong Disneyland.

“Visa  International has a long established track record in facilitating people traveling from one country to another and they have worked extensively with tourism organizations throughout the region. We will be creating new and innovative marketing programs to make Hong Kong Disneyland a must-see attraction for the millions of Visa cardholders in the region, thereby contributing to the continued growth of tourism in HK,” said Roy Hardy, Hong Kong Disneyland’s Vice President Marketing and Sales.

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