In recent years,
the Taiwan Tourism Board has been putting enormous effort into boosting international tourism, and extensive marketing campaigns have been rolling out in
different countries especially in neighbouring markets like Hong Kong, Singapore, and Malaysia. Encouragingly, the total number of international tourists visiting Taiwan
from January up until November 2005 has reached 3 million, scoring an increase of 15.04% compared to last year.
The island of Fermosa even saw a 20% rise of both Malaysians and Singaporeans
travellers during the period.
Taiwan's
best year for tourism was in 2002 when 2.97 million international visitors
were recorded until SARS hit, resulting in a dramatic drop of visitors
in 2003. In 2004, Taiwan hosted 2.95 million and this year Taiwan has
finally passed the 3 million mark with over 1 million visitors coming from Japan.
Taiwan received a total tourism
income of US$4.053 billion in 2004 and is expecting a new record this year.
Taiwan Tourism Board Director-General W.S. Hsu
said that a campaign of ‘Taiwan Tourism Year 2004’ launched last year
has successfully raised public awareness in Taiwan on the importance of tourism. Since then, A concept of
‘everyone has tourism in mind; everyone in the world has Taiwan in mind’ has been
achieved. And in order to create Taiwan as an ideal travel destination, Hsu plans to carry on investing on tourism resources and international marketing strategy, to
further promote the country’s tourist attraction and events to the world.
See
other recent news regarding:
Taiwan,
Visitor
Arrivals
|