Panwa Beach Resort in Phuket to rebrand as Novotel Beach Resort Panwa

Accor is to officially rebrand the Panwa Beach Resort to Novotel Beach Resort Panwa, Phuket on 30 September following the completion of a renovation programme that has upgraded the product and services to Novotel standards.

Located on picturesque Chalong Bay yet only 10 minutes from Phuket Town, this 77-room boutique hotel has enhanced its architectural design with Thai cultural influences, lush landscaping and new furnishings.

Accor Managing Director Asia Pacific, Michael Issenberg, said Novotel branding would complement the work done to bring the resort up to international standards.

“With Novotel branding we will be able to really go after key leisure markets, especially from Australia, Europe and Asia, where Novotel Resorts are well known. We are seeing strong demand particularly from experienced visitors looking for new hotels and beaches in Phuket, where guests can experience Thai hospitality blended with our high international standards and service.

“Public areas have been enlarged to enhance the feeling of space while preserving stunning views of the Andaman Sea. The new design emphasises Phuket’s unique tropical feel; with the resort gardens featuring ponds and lush indigenous plants from southern Thailand.

“Novotel Beach Resort Panwa’s design means that the resort can be a haven for both couples and families, especially with the new Kids Club.”

The resort now offers guests a new lounge and pub, The Shaker’s Club, remodelled reception and front office areas, a Jacuzzi overlooking the hotel’s private beach and a Kid’s Club and play area. Behind the scenes, a completely new kitchen has been added to enhance the food and beverage offered, while Aroma Restaurant has been given a fresh new look.

Panwa Beach Resort entered the Accor network in 2001, undergoing a series of renovations by the former owner until acquired by Natural Park Plc in June 2004. As one of Thailand’s leading full-range real estate developers, Natural Park Plc completed the renovation programme to guestrooms and hotel grounds in late 2004, lifting hotel standards to meet Novotel brand requirements.

To celebrate Novotel branding the hotel is offering a special rate of only US$95 from now until 15 April 2006, for single and double occupancy including breakfast and a 2 hour massage package.

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