Mr. Prote Setsuwan, the former International Air Transport Association (IATA)’s Regional Manager for Southeast Asia, recently joined Bangkok Airways’ marketing team
as Marketing Strategy Director.
The 42-year-old airline savvy has marked milestones in Thailand’s airline industry. Having been in a key position of the IATA for Thailand
and Indochina, he introduced the Insurance Program aiming to substitute the Bank Guarantee for travel agents in Thailand as the first country in the world. After this
achievement in 1998, the solution is now adopted as a global practice.
In 2000, he introduced
a paperless report of BSP or Billing Settlement Program, which is now also becoming
the standard billing and report format for IATA worldwide. Later on in 2001, he successfully launched Electronic ticketing for BSP agents in Thailand. Mr. Prote
was promoted to the position of Regional Manager for Southeast Asia of IATA in 2001.
Graduated
with a Master’s of Management from Sasin Graduate Institute of Business Administration, Mr. Prote
acquired his undergraduate degree in Accountancy from the Benedictine College in Kansas,
USA.
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