Alain Briere appointed Area Director of Sales and Marketing of Pudong Shangri-La, Shanghai

Alain Brière has been appointed Area Director of Sales and Marketing of Pudong Shangri-La, Shanghai. In this position, Mr Brière manages and oversees the Sales and Marketing Division, comprising of Sales, Events Management, MICE and Communications. He will report directly to Vice President and General Manager of the hotel, Philippe Caretti.

Before joining Pudong Shangri-La, Shanghai, Mr. Brière, a French national, held senior management positions with luxury hotel groups throughout Europe, including Le Meridien Hotels & Resorts and InterContinental Hotels. 

A 30-year sales and marketing veteran within the hospitality industry, Mr. Brière will also oversee the Shangri-La Hotels in Hangzhou and Shenzhen.

In July 2005, the Pudong Shangri-La, Shanghai, will unveil an additional 375 rooms and suites, a range of trend-setting restaurants and bars, an additional pillarless Ballroom, Chi – The Spa at Shangri-La, an extra Health Club and glassed in outdoor swimming pool, as part of its US$135 million expansion programme.

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