Reed Exhibitions to Launch China International Business & Incentive Travel Mart, 25-27 July, 2005

Reed Exhibitions is launching the China International Business & Incentive Travel Mart 2005 (CBITM 2005), a highly dedicated event seeks to deliver new business opportunities for all players in the fast growing BT and MICE sectors in China and Asia, at the China World Trade Center in Beijing on the 25 - 27 July, 2005.

With its rapid development in the Business and MICE travel market segments, China is one of the most active players in the world tourism industry today. Over 200 exhibitors are expected to join in the event. The event will also attract many major overseas companies who are based in China as well as noted local enterprises, government agencies and associations who will generate increasing demand for business and MICE related travel.

CBITM is working to ensure that both the exhibitors and buyers will benefit from its carefully tailored offerings of services, including a Hosted Buyer Program, Scheduled Appointments and Match Making. Additional value will come in the form of symposiums on industry development trends, during which participants can exchange ideas, broaden horizons and promote regional market growth.

Reed Exhibitions China’s Vice President for North China, Ms. Kathleen Hong, said, ‘Reed Exhibitions is dedicated in making CBITM 2005 become an effective communications platform on which exhibitors and buyers will network, conduct business and promote their brands. With everyone’s support, we are optimistic that CBITM will serve the industry well. An early objective would be the setting of standards for these fast growing segments of the immense travel market in China.’

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