Great Hotels Organisation launches new GDS Reservation Service - Luxotels

Great Hotels Organisation recently launched Luxotels, a GDS reservation service that provides essential elements to give four and five star hotels a powerful e-distribution edge over their competitors.

The Luxotels Luxury chain code works solely with four and five star properties. The ‘GW’ GDS chain code and individual properties are promoted to a global audience of leisure, corporate and consortia agencies, through extensive sales and marketing initiatives and on-the-road sales teams.

Luxotels' technology is internet based which empowers hotels to enter and control all information pertaining to their property, including availability, rates and descriptions, with simple web-access alone. The technology also provides over 300 up-to-the-minute reports to ensure revenue optimisation and assistance for marketing departments with their planning.

Importantly for the luxury travel market, Luxotels also offers a five star service commitment. All member hotels are assigned a dedicated account manager, to ensure each hotel receives the support, training and knowledge required to maximise bookings and profit.

Luxotels members have access to one of the world’s leading CRS systems, guaranteeing seamless connectivity to the World’s major GDS’s. This ensures Luxotels members’ access to over 500,000 travel agents worldwide. In addition, hotels are featured on some of the world’s leading hotel-booking internet sites, such as Expedia, Orbitz and Travelocity.

Luxotels membership also includes connection to over 1,700 travel and hotel booking sites via the Pegasus distribution switch.

Peter Gould, CEO, Great Hotels Organisation, said, “We saw a gap in the market for an exclusive reservation service targeting the high-end luxury hotel sector. Luxotels can provide reservation solutions for city centre hotels, as well as resort and country located properties and has the foresight and dedicated understanding to differentiate between their requirements. This is a personalised provision offering technology and service at the forefront of the ever expanding luxury on-line market.”

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