PATA unveils New Logo

The Pacific Asia Travel Association (PATA) today unveiled a new corporate identity as part of its on-going brand repositioning as a leading regional trade association. This is only the third change to the PATA logo in the association's 54-year history.

"We see this identity change as an important step in the evolution of PATA as a modern and dynamic membership organisation," said PATA Chairman 2004-2005, Mr Ram Kohli.

For the first time, the logo incorporates PATA's full name and the globe has been dropped and a "stylised curve" added in a bolder shade of the familiar blue colour.

The Old PATA logo	The New PATA Logo

"The new curve introduces a sense of movement and travel," said Mr Kohli. "And for those familiar with the old logo, it could also suggest the top of the globe."

The new logo was unanimously approved by the PATA Board of Directors at its September 2004 meeting in Bangkok.

PATA President and CEO Peter de Jong said the new identity would take effect immediately. It has already been incorporated into new collateral designed for the launch of PATA's 2005-2006 membership drive.

He said it was part of a bigger re-branding process which would result in all of PATA's internal and external communications having a consistent look and feel.

"We want to ensure that everything we produce for members and prospective members, and everything we say and do, reflects the modern values of PATA as a knowledge-based, advocacy-embracing organisation."

PATA has also developed "sub-brand" versions for affiliated PATA organisations such as the PATA Foundation and PATA Chapters, as well as key programmes such as the PATA Gold Awards.

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