The Hotel Show in Dubai Set to Grow by 20%

The Hotel Show, a leading supplies exhibition to the Middle East's burgeoning hospitality and leisure sectors, has already reserved additional stand space to cope with the escalating sales enquiries. The industry showcase, organised by dmg world media Dubai Ltd, is due to take place 4-6 June 2006, at the Dubai International Exhibition Centre.

“At this year’s event we hosted 597 exhibitors from 46 different countries, which was a 48% increase over the previous year, so we are confident that our projections for 2006 will be realised,” said Bernard Walsh, Managing Director, dmg world media Dubai.

In just two short years the number of national pavilions has grown to 14 with Belgium, China, Malta, Greece, Brazil and Canada making their debuts at the 2005 event. Further calls for additional space have already been answered and even more country pavilions are expected to debut at the 7th Hotel Show in 2006.

Recorded visitor numbers have also increased exponentially over the last two years. In 2005 the show attracted 8,124 visitors, a 44% increase over the previous year. Indeed, 40% of those registered came from outside of Dubai, clearly indicating the mounting international interest in the event, especially from Kuwait, Iran and Europe.

The enhanced quality of visitors too has contributed towards the success of the show, this year, Managing Directors and General Managers accounted for over a third of the total visitors, giving exhibitors access to key decision makers, boosting their on-site orders and providing quality sales leads.

Visitors also showed a keen interest in a wide variety products and services on show, including furniture and furnishings, bathroom supplies, tableware, entertainment, fitness and leisure, security, cleaning and laundry, signage, reservations and accounting.

Mary Lynn Landgraff of the U.S. Department of Commerce echoed the feedback from many exhibitors when she enthused, “We appreciated the professional edge, the type of visitors and the layout of the event. We will be back next year with a stand twice the size of the one we had for 2005.”

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