Legendary international golfer Greg Norman spoke live via satellite from Palm Beach, Florida to Dubai and announced together with Nakheel
Golf his return to Dubai and participation in the Dubai Desert Classic.
Sultan Ahmed Bin Sulayem, Executive Chairman for Nakheel commented that,
“We are honoured that as Greg Norman enters his 50th year he should chose such an
exciting European Tour Event to play at, whilst representing Nakheel. We have been watching Greg’s game closely and can see that after his strong finishes in Australia
late last year, that Greg still has the passion to be a formidable force in the game, we are looking forward very much to seeing him play in March”.
Norman joined Bin Sulayem, Saeed Ahmed Saeed, Managing Director, Projects, Nakheel and Wahid Attalla, Executive Director Commercial and Operations, Nakheel, live
to also unveil the logos and designs for the two Eco-Signature golf courses, ‘Earth’ and ‘Fire’, that he is designing on the revolutionary Jumeirah Golf Estates. This
exciting new development reinforced the close partnership between Nakheel and Great White Shark Enterprises.
The Eco-Signature concept was developed by Norman and Bin Sulayem. Soon after entering into the partnership with Nakheel Golf, Norman invited Bin Sulayem to
serve on the Advisory Council of the Environmental Institute for Golf, of which Norman is the Chairman. Bin Sulayem accepted the invitation and then encouraged
Norman to put the concept into practice at Jumeirah Golf Estates. Through their collaborative efforts, the term Eco-Signature was born.
Commenting on the Jumeirah Golf Estates project, Bin Sulayem confirmed that Nakheel Golf was pushing the boundaries of golf development with the advice and input
from the Greg Norman Golf Course Design team. Bin Sulayem said the challenges of creating a collection of golf courses that would be world renowned was one of the
most challenging goals the company has set. When completed Jumeirah Golf Estates will feature 72 holes of tournament golf.
“These courses are designed to reflect nature and each course will embody one of the powers of the elements. Each course will be ecologically robust, and having just
finalised each initial master plan, it is fair to say that, Greg Norman has done a fantastic job of designing, what will be for residents, the most remarkable ‘back garden’,
with nature working to perfection”.
Each course will be interlinked, as with the elements of nature. They are designed to inspire and motivate players to tee off on some of the most exhilarating fairways and
greens anywhere in the world.
The design of the Earth course will enhance the already picturesque landscape and offer panoramic vistas of the entire course. For the first time in Dubai, a course will
have dramatic natural elevations and the indigenous flora and fauna will be promoted to underpin the environmental balance in the existing landscape. The teams of golf
designers and engineers have taken inspiration from the Koran and will focus on planting the trees mentioned in the various ‘Aayaat’, including Olive, Date, Grapes and
Fig trees. Also included will be natural features such as traditional Arab ‘Falaj’, which will be integral to the course, and play is designed over and around these features.
The inspiration behind the Fire course comes from Greg Norman’s dynamic personality. The course will utilise a least-disturbance approach, so as to maximise natural
landscape. The design will incorporate rock outcroppings, which will emphasis the aesthetic qualities of the sight while at the same time placing a premium on
shotmaking and course management. Fire will symbolise the spirit of youth and provide balance that is both tough and fiery. It will certainly be recognised a s a
risk-reward course upon completion.
“In my mind, it is vitally important, that the golf course and leisure facilities are interwoven in the master plan,” Norman said. “We have worked to achieve a seamless
integration between the pre-existing natural features of the sight, the golf course and the residential community. Earth and Fire are my first two Eco-Signature courses in
the world, and I am happy with their progression so far.
The initial master plans for the Jumeirah Golf Estates were completed during the planning session held by Nakheel Golf this week. The planning team comprised of 23
leading consultants from all corners of the globe including, EDSA, KEO, Medallist, Great White Shark Enterprises, Greg Norman Golf Course Design, Nakheel Golf and
representatives from commercial and operations, and engineering from
Nakheel.
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