Following the
incident in Bali on October 1st, several key media in Malaysia have joined hands to show their support for the plight that has hit the peace loving people of Bali.
The New Straits Times Press and its group of newspapers, together with Malaysia’s top private television channel, TV3 and its sister company 8TV, are calling
out for Malaysians to “Don’t turn Your Back on Bali.” The group will work with
AirAsia, to launch a program to promote and encourage tourism to once again flourish
on the island.
“Don’t turn Your Back on Bali,” will be officially launched on 12th October
2005, and will last for one week. During this period, people can SMS
their personal message (in not more than 20 words) to NSTP Group, TV3 and 8 TV,
saying why you will not turn your back on Bali. 1000 lucky winners with the winning SMS tribute to
Bali, will each win a return trip to Bali, courtesy of AirAsia.
Tony
Fernandes, Group CEO, AirAsia, said, “Bali has been good to AirAsia, and now it is time to repay our friends in their time of need. We are thrilled that the NSTP Group, TV3 and 8TV have joined our campaign
to bring Malaysians from all walks of life to Bali. We aspire to bring hope, and support to show to the people in Bali that Malaysians are united behind Bali. The quick time
in which Malaysians have rallied behind our Indonesian friends shows the commitment between our two great countries. We in AirAsia have always believed in the spirit
of ASEAN, and today in our small way we show that the ASEAN spirit is alive.”
AirAsia had earlier launched its own support Bali campaign. Themed, “To Bali, With Love,” AirAsia has pledged a whopping 5000 seats to be given away
free, between 10th – 14th October 2005, for travel between 17th October 2005 – 31 December 2005.
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