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MAINLAND VISITORS NOW TOP SPENDERS AS
TOURISM RECEIPTS GROW TO HK$64 BILLION
Visitors from Mainland China have now become the highest per capita spenders among all markets, the 2001 tourism receipts figures issued by the Hong Kong Tourism Board (HKTB) show. In a year when total tourism receipts grew 4.5% to reach HK$64.28 billion, each of the 4.4 million Mainland visitors stayed an average 3.46 nights and spent HK$5,169.
The Mainland takes over top spot from The Americas, whose visitors nevertheless increased their spending by 2.2% to a per capita average of HK$5,072. Hong Kong's other long-haul markets of Europe, Africa & the Middle East and Australia, New Zealand & South Pacific also recorded encouraging increases in per capita spending, to HK$4,723 (+5.0%) and HK$4,495 (+15.3%) respectively.
Apart from Mainland China, however, the short-haul markets all recorded decreases in spending. North Asia saw an 11.6% fall in per capita spending to HK$3,988, due largely to the effects of the economic recession and depreciation of the yen on Hong Kong's 1.3 million visitors from Japan. Taiwan per capita spending fell 7.7% to HK$4,422, while that of South & Southeast Asia slipped 6.2% to HK$3,952.
In total, the average per capita spending of Hong Kong's 13.7 million visitors in 2001 was HK$4,532, a marginal decrease of just HK$7, or 0.2%, on that of 2000.
Length of Stay
Encouragingly, average length of stay reversed a declining trend in 2001, growing 2.7% to 3.08 nights. Several markets showed significant increases in length of stay, notably Australia, New Zealand & South Pacific (3.92 nights, +11.7%) and Europe, Africa & the Middle East (3.91 nights, +8.9%). Visitors from these two markets are on average the longest
stayers.
Visitors from the Mainland stayed 3.9% longer, on average 3.46 nights, while those from South & Southeast Asia lengthened their stay by 3.5% to 3.21 nights. On the other hand, The Americas (3.29 nights, -2.1%), North Asia (2.33 nights, -2.9%) and Taiwan (2.31 nights, -0.4%) all showed small decreases in length of stay.
Announcing the figures today (5 March), HKTB Executive Director Clara Chong said that although market conditions had been difficult in the long-haul regions in 2001, it was encouraging to see that in most cases, those who had come stayed longer and spent more. "This is due, at least in part, to our vigorous efforts to promote longer visits through the City of Life: Hong Kong is it! campaign," she said.
"We have also been working hard to increase length of stay and spending in the short-haul markets, but this is more challenging," Ms Chong added. "There is a growing worldwide trend towards shorter, but more frequent holidays. In addition, many of our short-haul markets have seen their local currencies depreciate against the US dollar in the past year, whereas Hong Kong's has remained pegged. They are still spending the same in their own currencies, but less in Hong Kong dollars."
Forecasts for 2002
For 2002, the HKTB is forecasting 7.9% growth in arrivals to 14.81 million. "Despite continuing economic concerns affecting many of our key markets, we believe this level of growth is attainable because of the huge potential for development in the Mainland market, following the lifting of tour group quotas and increase in the number of licensed outbound tour operators," Ms Chong explained. "The imminent implementation of the iPermit system for Taiwan visitors should also re-energise that market, while we expect to see a gradual recovery in the number of long-haul visitors as the year progresses."
Both per capita spending and average length of stay are forecast to fall in 2002, however, to HK$4,328 and 2.9 nights respectively, in the wake of the the trend towards shorter stays. Nevertheless, the overall increase in arrivals should lift total tourism receipts to an expected HK$66.4 billion, an increase of 2.8%.
January 2002 arrivals
Hong Kong's tourism figures have made an excellent start to the year, with visitor arrivals showing double-digit growth of 10.5% in January, compared with the same month in 2001. Especially encouraging is the fact that almost all market regions showed positive growth, including the important long-haul markets of The Americas (+11.0%), Europe, Africa & The Middle East (+13.0%) and Australia, New Zealand & South Pacific (+3.2%)
Arrivals from Mainland China grew 22.7% to 454,817, boosted by abolition of the daily quota on tour groups from 1 January. Arrivals from North Asia rose by 9.6% and from South & Southeast Asia by 0.8%. The only market to show slippage was Taiwan (-3.8%). In total, 1,180,540 visitors were welcomed during the month.
Despite these positive figures, Ms Chong said it would be premature to read too much into them. "We need to bear in mind that Lunar New Year fell in January last year, but February this year," she cautioned. "Therefore the January arrivals are not directly comparable with last year's. We shall need to look at the January and February totals together to make a more accurate assessment of progress.
"Nevertheless, the figures do look very promising, especially in the light of last September's events," Ms Chong added. "There is clear evidence that confidence is returning to the long-haul markets."
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