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EIBTM PLANS THE WORLD'S
MOST COMPREHENSIVE INDUSTRY DATABASE
Reed Travel Exhibitions (RTE),
organisers of EIBTM, AIME and the ICCA Exhibition, is to pioneer the
world's most comprehensive database of buyers and sellers in the
incentive, business travel and meetings industry.
The unique venture, which will
be offered online at minimal cost, will help to revolutionise an
industry intent on capturing quality data for effective, precision
targeting.
Investment for the project has
already been approved and discussions are now taking place with a
number of leading database software companies around the world.
Tom Nutley, Managing Director
of RTE revealed news of the development, which is expected to take two
years to reach optimum levels of excellence.
"We are good listeners at
RTE and have based the success of our 22 years of experience on
face-to-face discussions with customers as well as studying regular
detailed market research with exhibitors and visitors. It is important
to have a deep knowledge and insight into our customers, their
processes and needs.
"We are therefore keenly
aware of exactly what the industry needs to help it consistently
improve and grow. Our mission has always to be customer driven and
customer friendly.
"I have never promised
anything that we could not deliver and I never will. Knowledge is
'doing', not just 'being' and I want this to be a valuable,
practical application of a verified and constantly updated
information source for customer
365 days a year.
He emphasised that EIBTM
would continue to work with third party intermediaries to identify and
recruit buyers. "We value their goodwill and assistance
enormously, "he said " and we will not want to change these
relationships which continue to develop and grow."
Mr. Nutley said that one of
the most important elements of such a huge database is the quality of
the information. Because RTE has 11 regional and sector events
throughout the world, the company will constantly re-evaluate the
quality of the information and its accuracy.
"This will allow
sellers and buyers to easily identify better business opportunities
and because we already have three events tailored to the international
incentive, business travel and meetings industry spread evenly
throughout the year, we will be able to arrange appointments with
targeted contacts at our next event."
" This kind of
knowledge-based investment would be cost prohibitive if it was used
for just one event. This is why RTE is able to offer a unique,
customer friendly service that goes far beyond the basics of an
exhibition.
"He said that he had
been thinking about an ultimate industry database concept for two
years. "I could only drive forward once I was satisfied that the
latest IT solution for a new and crucial one-stop, paper-free business
proposition was fully operational", he commented.
ONE-STOP 'SHOP'
News of this latest move by
EIBTM follows the successful two-year IT development to offer a
faster, effective and more efficient paper-free solution to the
often heavy burden of administration associated with the build-up
to a leading international industry event such as EIBTM.
Now exhibitors can
register, book their flights and hotels, access and, if necessary
change their travel itinerary as well as make appointments and view
their appointments schedule - at the click of a computer mouse.
"We had some problems
with the new software for EIBTM 2001 but these have been ironed out
and improvements made to increase the speed, simplicity and efficiency
of the programme.
"Time is the most
precious commodity for our clients and this development will now do
much to cut down on time and hassle."
"Reed Travel Services
(RTS), with its instant access to a range of travel alternatives at
preferential prices, is another example of an investment that is only
cost effective if it is developed for the kind of wide portfolio of
industry events currently operated and owned by RTE," said Mr.
Nutley.
Exhibitors and visitors can
carry out all their requirements for EIBTM 2002 online, including:
* Booking exhibitor and
non-hosted visitor hotels and flights via the newly launched Reed
Travel Services, offering competitive prices, instant response and
on-screen itineraries * Hosted Buyers being able to view their own
personal web page for full details of travel arrangements made on
their behalf
* Buyers having the
ability to change flights and book additional accommodation
* Request appointments
* View pre-scheduled
appointments, and
* Trade visitor
pre-registration
* Exhibitors can update their
product information and display press releases
PRACTICAL CUSTOMER SERVICE
He cited EIBTM's SPOCS idea as
typical of RTE's attention to detail and customer service. "SPOC
stands for Single Point of Contact, which means that each exhibitor is
provided with their own personal contact during the busy build-up
period and on site to ensure that their participation is as
problem-free as possible.
"This is a concept that
we have successfully and uniquely tried and tested on other RTE
events and introduced to EIBTM 2001 for the first time. There is
nothing more annoying than be passed from one person to another,
particularly when the chips are down.
" The SPOCS are able
to smooth away any problems and act as a reassuring personal and
dedicated contact from six weeks before the event through to stand
building at Palexpo."
* AIME 2002 will be held at
Melbourne Convention and Exhibition Centre, Melbourne, Australia 19-20
February and EIBTM 2002 at Palexpo, Geneva 21-23 May.
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