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EIBTM PLANS THE WORLD'S MOST COMPREHENSIVE INDUSTRY DATABASE

 

Reed Travel Exhibitions (RTE), organisers of EIBTM, AIME and the ICCA Exhibition, is to pioneer the world's most comprehensive database of buyers and sellers in the incentive, business travel and meetings industry.

The unique venture, which will be offered online at minimal cost, will help to revolutionise an industry intent on capturing quality data for effective, precision targeting.

Investment for the project has already been approved and discussions are now taking place with a number of leading database software companies around the world.

Tom Nutley, Managing Director of RTE revealed news of the development, which is expected to take two years to reach optimum levels of excellence.

"We are good listeners at RTE and have based the success of our 22 years of experience on face-to-face discussions with customers as well as studying regular detailed market research with exhibitors and visitors. It is important to have a deep knowledge and insight into our customers, their processes and needs.

"We are therefore keenly aware of exactly what the industry needs to help it consistently improve and grow. Our mission has always to be customer driven and customer friendly.

"I have never promised anything that we could not deliver and I never will. Knowledge is 'doing', not just 'being' and I want this to be a valuable, practical  application of a verified and constantly updated information source for customer 365 days a year.

He emphasised that EIBTM would continue to work with third party intermediaries to identify and recruit buyers. "We value their goodwill and assistance enormously, "he said " and we will not want to change these relationships which continue to develop and grow."

Mr. Nutley said that one of the most important elements of such a huge database is the quality of the information. Because RTE has 11 regional and sector events throughout the world, the company will constantly re-evaluate the quality of the information and its accuracy.

"This will allow sellers and buyers to easily identify better business opportunities and because we already have three events tailored to the international incentive, business travel and meetings industry spread evenly throughout the year, we will be able to arrange appointments with targeted contacts at our next event."

" This kind of knowledge-based investment would be cost prohibitive if it was used for just one event. This is why RTE is able to offer a unique, customer friendly service that goes far beyond the basics of an exhibition.

"He said that he had been thinking about an ultimate industry database concept for two years. "I could only drive forward once I was satisfied that the latest IT solution for a new and crucial one-stop, paper-free business proposition was fully operational", he commented.

ONE-STOP 'SHOP'

News of this latest move by EIBTM follows the successful two-year IT development to offer a faster, effective and more efficient paper-free solution to  the often heavy burden of administration associated with the build-up to a leading international industry event such as EIBTM.

Now exhibitors can register, book their flights and hotels, access and, if necessary change their travel itinerary as well as make appointments and view their appointments schedule - at the click of a computer mouse.

"We had some problems with the new software for EIBTM 2001 but these have been ironed out and improvements made to increase the speed, simplicity and efficiency of the programme.

"Time is the most precious commodity for our clients and this development will now do much to cut down on time and hassle."

"Reed Travel Services (RTS), with its instant access to a range of travel alternatives at preferential prices, is another example of an investment that is only cost effective if it is developed for the kind of wide portfolio of industry events currently operated and owned by RTE," said Mr. Nutley.

Exhibitors and visitors can carry out all their requirements for EIBTM 2002 online, including:

* Booking exhibitor and non-hosted visitor hotels and flights via the newly launched Reed Travel Services, offering competitive prices, instant response and on-screen itineraries * Hosted Buyers being able to view their own personal web page for full details of travel arrangements made on their behalf

* Buyers having  the ability to change flights and book additional accommodation

* Request appointments

* View pre-scheduled appointments, and

* Trade visitor pre-registration

* Exhibitors can update their product information and display press releases

PRACTICAL CUSTOMER SERVICE

He cited EIBTM's SPOCS idea as typical of RTE's attention to detail and customer service. "SPOC stands for Single Point of Contact, which means that each exhibitor is provided with their own personal contact during the busy build-up period and on site to ensure that their participation is as problem-free as possible.

"This is a concept that we have successfully and uniquely tried and tested  on other RTE events and introduced to EIBTM 2001 for the first time. There is nothing  more annoying than be passed from one person to another, particularly when the chips are down.

" The SPOCS are able to smooth away any problems and act as a reassuring personal and dedicated contact from six weeks before the event through to stand building at Palexpo."

* AIME 2002 will be held at Melbourne Convention and Exhibition Centre, Melbourne, Australia 19-20 February and EIBTM 2002 at Palexpo, Geneva 21-23 May.