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de Bangkok Serviced Appartments, Holiday
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Kaew Villa Samui, Chaweng
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Hotel Samui, The
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Premier Resort Krabi, Imperial
Golden Triangle Resort Chiang Rai, Imperial
Lake View Hotel & Golf Club Cha-Am, Sofitel
Central Hua Hin Resort, Imperial
Mae Ping Chiang Mai, Novotel
Chiang Mai Hotel, Imperial
Phukaew Hill Resort Petchaboon, Imperial
Tara Mae Hong Son, Hotel
Sofitel Raja Orchid Khon Kaen. PHILIPPINES
Atrium
Suites Manila, Bayview
Park Hotel Manila, Citadel
Inn Makati, Holiday
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Palace Suites Quezon City, Badian
Island Resort & Spa Cebu, Maribago
Bluewater Beach Resort Cebu, Golden
Peak Hotel Cebu, Pearl
Farm Beach Resort Davao. VIETNAM
Caravelle
Hotel Saigon, Hotel
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Garden Plaza Saigon Hotel, Omni
Saigon Hotel, Renaissance
Riverside Saigon Hotel, De
Syloia Hotel Hanoi, Hotel
Nikko Hanoi, Melia
Hanoi Hotel, Sofitel
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Plaza Hanoi, Sunway
Hotel Hanoi, Century
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Dalat, Sofitel
Dalat Palace, Novotel
Coralia Ocean Dunes Phan Thiet, Anoasis
Beach Resort Long Hai, Furama
Resort Danang. CAMBODIA
Sunway
Hotel Phnom Penh, Sofitel
Royal Angkor HONG
KONG Century
Hotel Hong Kong, Century
Harbour Hotel Hong Kong, Century
Inn North Point, Eaton
Hotel Hong Kong, Grand
Plaza Hotel Hong Kong, Grand
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HongKong Hotel, The
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Prince Hong Kong, The
Salisbury YMCA of Hong Kong, The
Wesley. SINGAPORE
Century
Roxy Park Hotel Singapore, Hotel
Rendezvous Singapore, Novotel
Apollo Singapore, Raffles
Hotel Singapore, Royal
Plaza on Scotts, The
G@llery Evason, The
New Otani Singapore, The
Royal Wing. INDONESIA
Hotel
Atlet Century Park Jakarta, Hotel
Ibis Mangga Dua Jakarta, Hotel
Ibis Tamarin Jakarta, Mercure
Residence Puri Imperium Jakarta, Imperial
Century Hotel & Country Club, Century
Saphir Yogyakarta, Hotel
Ibis Malioboro Yogyakarta, Novotel
Hotel Yogyakarta, Melia
Purosani Yogyakarta, Bali
Melita Villa, Melia
Bali Hotel, Novotel
Benoa Bali, Pansea
Hotel Bali, Century
Mabisa Inn Bali, Century
Saphir Bali, Novotel
Coralia Lombok, Novotel
Hotel Batam, Novotel
Coralia Toraja (Sulawesi), Novotel
Coralia Bukittinggi (Sumatra). MALAYSIA
Century
Kuala Lumpur Hotel, Melia
Kuala Lumpur Hotel, Park
Plaza International Kuala Lumpur, Hotel
Century Manado, Century
Mahkota Hotel Melaka, Promenade
Hotel Kota Kinabalu, Mercure
Ace Johor Bahru, Sofitel
Palm Resort Johor Bahru, Avillion
Village Resort Port Dickson. CHINA
Century
Run Hua Hotel Jinan, Sofitel
Silver Plaza Jinan, Novotel
Peace Beijing Hotel, Hotel
Sofitel Zhengzhou, Novotel
Hia Hua Hangzhou, Novotel
Atlantis Shanghai, Sofitel
Hyland Shanghai. KOREA
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Ambassador Kangnam Seoul, Novotel
Amabassador Toksan, DUBAI
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Plaza Hotel Dubai, Al
Maha Desert Resort, Dubai
Marine Hotel, Dubai
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Latest Travel News - ASIA
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Switzerland's
new international quality airline
Swiss qualities and a Swiss
name: the new inter-continental airline will fly under the trade mark
SWISS. At an international press conference, Crossair CEO Andre Dose
outlined the brand strategy under which the new airline will enter the
market. The name reflects the multi-cultural, cosmopolitan character
and the typical Swiss characteristics of quality. With the
introduction of the Summer timetable on March 31, SWISS will take
flight.
Andre Dose, Chief Executive
Officer of Crossair and of the new airline, said that there were two
decisive factors in the choice of name. "The new airline is a
unique instance in Swiss post-war history, of a collective alliance of
politics, industry and the people of Switzerland. It will be the
qualities, which have made our country great, on which we are banking
in the building up of our new airline". These are reliability,
friendliness, safety, elegance and perfect service characterized by
innovation, coupled with a multi- cultural cosmopolitan attitude. It
is on this foundation, Andre Dose is convinced, " that the
integration of Crossair and Swissair employees in the new project can
be successfully accomplished." Today's presentation was just the
first step, the Crossair CEO stressed. This will be followed by
another important milestone in March. At an organised event it will
explained in detail how the new airline will function and how the
individual phases will implemented. In this way, SWISS will become
increasingly real and comprehensible to both clients and to the
public.
The new brand concept and
its visual appearance were presented to more than 200 national and
international journalists by Andre Dose, the Canadian Creative
Director, Tyler Brule and Arjen Pen, Head of Sales and Marketing for
the new airline. "A brand is more than a logo", Brule said,
at the media briefing in Basel is a set of distinct traits built on a
solid foundations. The brand shows who we are, what we do, how we
think, what our traditions are and where we want to go". For the
Canadian, resident in London and Switzerland, who has \been a Swissair
fan for years and who can regularly be seen here, it was evident from
the start that the new airline should inscribe "Swissness"
on its banner. "Swiss quality values were not attributed solely
to Crossair and Swissair. They are accepted shorthand for excellence
around the world. "It is on these values", said Burl, "
that we are building what will the most respected airline in
world".
In order to communicate
this basic position clearly and understandably. Brule and his team
chose the concept of SWISS. The registered company name will be Swiss
Air Lines Ltd. For legal reasons, the change from Crossair cannot be
made until October and the start of the Winter timetable 2002, as it
must be authorised at the next General Assembly of the shareholders.
At the media brief in
Basel, Dose and Brule presented the first examples of the planned new
designs and of the qualitative improvements being planned for Economy,
Business and First Class. The journalists were shown, in addition to
aircraft models, a genuine Airbus A320 in the new livery and with the
new logo.
Arjen Pan, head of Sales
and Marketing, gave a briefing on the routes and the fleet of the new
inter-continental Swiss national airline, as well as on business
developments over the next few months. These are proceeding better
than had been foreseen in the business plan. Reservations for the next
few weeks indicate that the predictions for load factors and revenues
will be exceeded.
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