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Cathay Pacific
CEO assesses state of industry at Asian Aerospace
Cathay Pacific Airways
Deputy Chairman and Chief Executive David Turnbull today marked the
launch of Asian Aerospace 2002 with an update on the airline's current
position, and the state of the industry in Asia-Pacific.
Mr Turnbull said: "Despite the current recession a great turnout
from major aerospace companies at Asian Aerospace 2002 demonstrates
the faith they place in Asia to once again become the fastest growing
market in the world for their products and services. Airbus Industrie
for example has the A340-600 cabin on display - an aircraft for which
Cathay Pacific will be the Asian launch customer later this year.
Boeing are also previewing a model of their Sonic Cruiser - a project
that with the right economics could offer business travellers
significant benefits on long- and ultra-long-haul routes."
"The timing of the show this year however clearly made for some
tough decisions for organisers and exhibitors alike. Although I
imagine fewer fresh airline deals will be signed compared to previous
years due to the current climate, Cathay Pacific's teams are present
just as before to speak to key vendors and enable early assessments of
products and technologies that promise to benefit both our passengers
and our business."
"Despite the difficult economic climate Cathay Pacific has
committed to maintaining the momentum of its product enhancements. The
New Business Class has already been installed on examples of all types
of our long-haul fleet - namely Boeing B747-400, Airbus A340, and the
three-class Airbus A330 - and passenger response has already been
excellent.
"We know that this year is going to be tough for most airlines,
but as competition in this market intensifies it is more important
than ever for us to offer a premium product - which is why we are
committed to product enhancements, and not cutbacks."
Cathay Pacific's new long haul Business Class product features one of
the longest and widest stretch-flat seats in the sky, an exclusive bar
and reception area for passengers to meet and mingle inflight, and a
private dressing room.
The revolutionary new seat design allows even the tallest passengers
to stretch out to a full six feet and three inches at a gentle incline
of thirteen degrees inflight. The seat is infinitely adjustable
between the stretch-flat mode and the upright takeoff-and-landing
position. Working on board the new Business Class has been simplified
with a laptop power supply in every seat, directable, dimmable reading
lights, and USB data sockets connecting to the Tenzing inflight email
system.
Cathay Pacific is the first airline in the world to offer an onboard
high-speed data network allowing passengers access to the Tenzing
service at speeds of up to 11 Mbps anywhere in the world - from
halfway across the Pacific to the middle of Siberia.
The new Business Class is also installed with AVOD - Audio and Video
on Demand - allowing passengers to select the movie and features they
want to watch, at the time they want to watch them, with superior
digital picture and sound quality.
Commenting on the state of the market, Mr Turnbull continued:
"Last week we released traffic figures for January 2002 which
showed Cathay Pacific flew a total of 960,967 passengers and 58,548
tonnes of cargo. Our passenger figures were 3.1% down from the same
month last year, whilst our cargo numbers were actually up 17.4% for
the same period. The main reason for these rather contradictory
numbers is the shifting date of the Chinese New Year festival, which
makes a meaningful month-on-month comparison difficult at the
beginning of each year."
"The apparent surge in cargo this year was due to the busy weeks
for cargo prior to Chinese New Year falling earlier this year compared
to last. Even with the seasonal differences however many fewer First
and Business Class travellers are flying this year. Additionally there
is widespread discounting on fares for both business and leisure
travellers which continues to undermine airline revenues."
Cathay Pacific has reacted to the downturn by trimming some
frequencies and temporarily parking six aircraft. However despite the
difficult environment the airline has launched two brand new routes in
the last four months. Direct flights to Riyadh in Saudi Arabia and
Sapporo in Japan launched in October and December respectively, and
passenger loads on these routes are encouraging.
Asian Aerospace 2002
Asian Aerospace 2002 is
being held in Singapore this year from 26 February - 3 March. The show
features indoor and outdoor exhibits plus static aircraft and flying
displays with close to 900 exhibitors and predictions of around 22,000
visitors.
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