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NEW FIGURES SHOW SIGNS OF RECOVERY FOR TOURISM

 

New figures released today show signs of recovery for Australia's inbound tourism industry, with some key tourism markets returning to growth in January 2002, Australian Tourist Commission, Managing Director, Ken Boundy said.

Speaking following the release of the Australian Bureau of Statistics (ABS) Overseas Arrivals and Departure January 2002 preliminary figures, Mr Boundy said the figures indicated a 9.6 per cent decline in inbound visitor arrivals for January 2002 compared to January 2001.

"Despite the decline, the figures show promising signs for the recovery of Australia's inbound tourism industry," he said. "The industry has hit "rock bottom", and is now beginning to slowly recover.

"While this is the fifth consecutive month of decline in visitor arrivals to Australia, the drop in January is significantly less than the drop in arrivals in the December Quarter last year and we expect the market to continue to improve over the next couple of months.

"US visitor arrivals have increased by six per cent in January 2002 compared to January 2001 - an encouraging sign given the US was the hardest hit market by the events of September 11.

"The UK continues to lead the tourism recovery, with visitor arrivals up by 1.9 per cent in January 2002 compared to January 2001. In fact, the UK was the largest source of international visitors for Australia in January.

However, Mr Boundy said the figures show Asia, Japan and New Zealand had not performed as strongly, with declines in visitor arrivals for January 2002.

"Visitor arrivals from Asia fell by 16.1 per cent in January 2002 compared to January 2001 which is a combined result of the changing dates of the Chinese New Year period and the impact of September 11," Mr Boundy said.

"Last year's festival fell in January with Asian visitor arrivals to Australia jumping by 33.2 per cent, however this year the holiday period was in February. As such, we expect strong growth in visitors from key Asian markets in February 2002 celebrating Chinese New Year in Australia.

"The figures also indicate a fall of 24.7 per cent in visitor arrivals from New Zealand in January 2002 compared to January 2001. This is due to a combination of factors including the lack of air capacity between Australia and New Zealand.

"Visitors from Japan have also continued to decline in January 2002 (down 13.7 per cent) compared to January 2001. However, January last year was an extraordinary month for the Japanese inbound market, with arrivals increasing by 20.5 per cent compared to 2000.

"Feedback from industry in Japan indicates that the group travel market remains slow, however inquiries and bookings from the independent travellers are beginning to improve."

Mr Boundy said the figures indicate recovery of inbound tourism to Australia was not going to happen overnight and the industry must continue to promote Australia overseas as a great value and friendly destination with a diverse range of holiday experiences.

"The ATC has initiated more than 30 advertising campaigns with industry partners valued at $29 million in key tourism markets across the globe to help stimulate demand and capture market share," he said.

"Consumer response to campaigns in Europe and US has been strong, and operators in the UK have reported the strongest inquiry levels for holidays to Australia during December and January. Furthermore, the industry reports that Australia is also outperforming many competitor destinations.

"Similarly, the new ATC TV campaign launched only two weeks ago has received over 50,000 consumer inquiries for holidays to Australia."

Visitor Arrivals show slow recovery -

 Minister of Tourism - Joe Hockey

 

Today's release of international visitor arrivals data for January 2002 shows Australia's inbound tourism industry has passed through the worst of September 11 and is moving into a period of recovering, the Minister for Small Business and Tourism, Joe Hockey, said today.

In January this year, Australia attracted 385,100 international visitors, 24,300 visitors more than in January 2000 but 40,800 less than in January 2001, the month which carried the crest of the Olympic wave and saw Chinese New Year occur on 24 January 2001.

Exceeding market expectations, the US market grew by 6 per cent in January 2002 compared with January 2001. Arrivals from the UK also grew by 2 per cent when considering the same period.

Visitor arrivals from New Zealand decreased by 25 per cent and visitors from Japan fell by 14 per cent. 

The Korean market showed continued strong growth with a 13 per cent increase in visitor arrivals for January 2002 compared with January 2001.

"These numbers show the market to be entering a recovery mode and are a signal for the industry to look ahead with growing optimism," the Minister said.

"The tourism industry's prospects are good in the short to medium term and very good in the longer term.

"With markets such as the US performing above market expectations, the $A13 million campaign currently under way across the US is well targeted to bring this high-yielding market back at record levels.

"Some countries, such as Singapore and Malaysia, are more exposed to global economic downturn and we are seeing some softness in their outbound tourism to Australia.

"But these markets have great potential and Australia needs to be able to snare its share of these overseas visitors.

"The long-strategy I am developing with the industry will help Australian tourism grow and strengthen its markets and products.

"Above all I want to ensure that Australian tourism has a five-star future."