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KONG Century
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Run Hua Hotel Jinan, Sofitel
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Peace Beijing Hotel, Hotel
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WORKSHOP TO HELP THAI SALES
MISSION TO VIETNAM
The Tourism Authority of
Thailand (TAT) is organising a workshop on December 21, 2001 to help
prepare roughly 40 Thai tourism-related companies get maximum value
out of their upcoming sales promotion mission to Vietnam.
To be held at the Chao Phraya
Park Hotel, the workshop is part of the TAT’s efforts to attract
more international visitors from the Indo-China (Greater Mekong
Subregion or GMS) markets which have been relatively unaffected by the
September 11 attacks in the US.
TAT Deputy Governor for
Marketing Mrs. Juthamas Siriwan who will preside over the workshop
commented, “The event will help delegates better understand the
Vietnamese market and be ready for the roadshow covering Ho Chi Minh
City and Hanoi between January 14-18, 2002.
“The TAT wants to help
sellers with valuable marketing information and analysis to help them
better penetrate the growing Vietnamese market in order to help them
generate more business and boost visitor arrivals to Thailand,”
Deputy Governor Juthamas added.
The one-day workshop will
feature a report on the Vietnamese outbound market and outcome of
market. That will be followed by a Q&A Session, press conference,
preliminary trade meet and reception.
Though global tourism is
experiencing a slowdown as a result of the September 11
attacks, visitor arrivals to Thailand from
Vietnam and the Greater Mekong Sub- region
countries have remained more or less unaffected. Between January-
September 2001, visitors from Cambodia grew by 25.75% (with total
arrivals of 39,761), Laos by 15.69% (63,635) and Vietnam by 52.38%
(58,754).
The workshop and roadshow on
tapping the Vietnamese market have been initiated by a special working
group of senior TAT officials from different departments and sections
as well as representatives of leading tourism-related agencies.
Similar activities including
workshops, roadshows as well as research and analysis are being
considered for other potential GMS markets.
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