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THAILAND CALLS LOCAL AND GLOBAL GOLFERS
The Tourism Authority of Thailand (TAT) has launched a campaign, “Thailand Golf
Paradise”, designed to attract more golfers to Thailand and underscore the
Kingdom’s rapidly growing popularity as a world-class golfing destination.
The campaign was today officially inaugurated by Minister to the Prime Minister’s
Office and TAT Chairman H.E Mr. Somsak Thepsutin at the Royal Gems Golf and
Sports Club in Nakhon Pathom.
To be implemented all the way until December 2003, the two-year campaign will
attract more international golfers to Thailand and position Thailand as Asia’s best
golfing destination.
Commented TAT Acting Governor and Deputy Governor for Marketing Mrs.
Juthamas Siriwan, “We expect that the number of international golfers to Thailand
will increase from 350,000 to one million within 2007, with total foreign revenue of
18.45 billion baht.
“Golfing is growing in global popularity and it is a clear source of the
high-spending, long-staying international visitors whom we are
targetting, especially due to the economic impact they have in the provincial destinations,”
Mrs. Juthamas added.
Target markets include visitors from short- haul markets like Japan and other
Asian countries, long-haul markets like Europe, Australia, the US and South Africa
as well as domestic Thai golfers.
The golf promotion campaign has the strong support of the Thai Golf Courses
Association and many premium quality golf courses nationwide. A number of golf
packages which also feature many exciting activities such as health and spas,
cultural tours and short-courses, and ecotourism activities will be made available
to attract golfers travelling with families.
With support from Visa International (Thailand) with about 122 million member
cardholders, the Amazing Golf Plus Extra Value 2002 will feature special
discounted packages as well as offer attractive complimentary souvenirs.
Golf has become increasingly popular among Thais. The “Paradise Golf School”
campaign will allow Thai golfers to practice and play with international PGA golf
professionals. In addition, a series of amateur golf competitions will also be held
to allow both international visitors and Thais to compete with professional golfers.
The many promotional and marketing activities will include the development of a
website <www.thailandgolfparadise.com> to provide tourism and golfing
information as well as allow visitors to reserve a golftour package on-line and pay
by credit card. The website will also provide links to tour companies and airlines.
Thailand boasts about 150 championship golf courses nationwide which attract
thousands of local and international golfers. They offer golfers a fascinating
product but at an amazing affordable green fee. At the same time, they encourage
travel to all regions of Thailand and help disseminate tourism revenue to local
people.
The annual Thailand Golf Travel Mart will be organised. At the same time, the Thai
Golf Courses Association and Thai Hotels Association will work closely to
improve the standards of member golf courses.
The campaign will be promoted during the TAT’s annual road shows to major
regional markets including Japan, Malaysia/Singapore and Australia/New Zealand
as well as through various domestic and international channels.
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