Today (April 1, 2002), Mr. Kobchai Srivilas, Acting President, Thai Airways
International Public Company Limited, signed the TMB BONUS PLUS contract with
Mr. Somchai Sakulsurarat, CEO & President, Thai Military Bank, representing a
joint cooperation between THAIs Royal Orchid Plus Frequent
Flyer Program and Thai Military Bank. Also present was Mr. Somboon
Krobteerawongs, Country Manager, Visa International (Thailand and Indochina)
Limited. The contract signing ceremony and press conference took place at the Sky Lounge, 33rd floor,
Thai Military Bank Head Office on Phaholyothin Road.
The TMB BONUS PLUS program offers reward points to customers using VISA or VISA
Electron debit cards, to redeem their mileage points on Royal Orchid
Plus in exchange for award tickets on THAI or any Star Alliance carrier.
During the program introduction period between 1 April 1 May 2002,
cardholders of the Thai Military Bank VISA and VISA Electron debit card can
exchange 1.5 card points for 1 THAI Royal Orchid Plus mile instead of the
normal 2 card points to mile conversion.
Initiated in 1993, THAIs Royal Orchid Plus has become one of the most
successful and popular loyalty programs among travelers worldwide. ROP
received top prizes and was ranked among the top three for the prestigious
Freddie Awards for four consecutive years as most popular programs. Royal
Orchid Plus currently has more than 1.4 million members, comprising both
foreign and Thai business and leisure air travelers, said Mr. Kobchai
Srivilas. |
