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MARRIOTT CELEBRATES 75 YEARS IN BUSINESS
Marriott International, Inc. (NYSE:MAR), the company that began as a nine-seat root beer stand in 1927 and today is synonymous with hotels and hospitality in 65 countries worldwide, will celebrate its 75th year in business during 2002. To mark its diamond anniversary, the company said it expects to open its 2,500th hotel, surpass 17 million members in its Marriott Rewards loyalty program, and exceed $20 billion in systemwide sales.
“Our 75th birthday is a time to pause and reflect—a time to thank each and every one of our employees and guests who have made this milestone possible. Great companies are nothing more than great people and loyal customers,” said J. W. “Bill” Marriott, Jr., chairman and CEO. “But it’s also a time to focus on our future. The lodging and travel industries offer tremendous opportunity over the long-term, and we’re ready for the next 75 years.”
From those modest beginnings in the spring of 1927 in Washington, D.C., J. Willard and Alice Sheets Marriott gave birth to what has become the leading global hospitality company with more than 2,400 hotels, nearly 450,000 rooms, and more than 140,000 employees.
Widely recognized as a world-class consumer brand, Marriott’s portfolio of 18 individual brands includes Ritz-Carlton; Marriott; Renaissance; Courtyard; Residence Inn; Fairfield Inn; Ramada; TownePlace Suites and SpringHill Suites. In addition to its hotel brands, the company operates vacation ownership resorts under the Marriott Vacation Club International, Horizons, The Ritz-Carlton Club and Marriott Grand Residence Club brands; corporate housing through Marriott Executive Apartments and Marriott ExecuStay brands, and senior living communities under the Marriott Independent Full-Service, Brighton Gardens and Maple Ridge brands.
"In the past decade, our U.S. lodging market share has grown from around 4.5 percent to nearly 8 percent, and presently our brands account for about a fifth of all hotel construction in the country,” Mr. Marriott said. “Looking ahead, our growth prospects remain terrific—particularly internationally where we only have 1 percent of the market. Nearly one-quarter of the hotel rooms in our development pipeline are outside the United States.”
While Marriott is primarily known today for its hotels, the initial 1927 root beer stand first expanded into a regional chain of restaurants called Hot Shoppes. Well-known to many East-Coasters, Hot Shoppes pioneered curbside service and was the originator of the Mighty Mo “double hamburger” sandwich. As Hot Shoppes thrived, J. Willard and Alice also launched other businesses. In 1937, they introduced the concept of airline catering by providing passengers with box lunches at Washington D.C.’s old Hoover Field. With Hot Shoppes widely expanded in the 1950’s, the Marriotts decided to try their hand at the hotel business, and in 1957 opened the Marriott Twin Bridges Motor Hotel, just outside Washington, D.C., in Arlington, Va.
Over the years, Marriott has developed one of the most highly acclaimed frequent guest programs in the travel industry—Marriott Rewards. With 16 million members, it is the largest program of it kind and recently received its fifth consecutive award as "Best Hotel Rewards Program in the World" from Business Traveler magazine. Also, Marriott’s “Spirit to Serve Our Communities” community relations and employee volunteer program and “Pathways to Independence” welfare-to-work program have been recognized by government officials and social organizations as among the best in the private sector.
The 2001 American Customer Service Index (ACSI), a customer survey conducted by the University of Michigan Business School’s National Quality Research Center, rated Marriott "best in customer satisfaction.” Marriott was also named "2001 Best Domestic Hotel Chain" by Business Traveler magazine, “Best Business Hotel Group” by Business TravelWorld Awards—United Kingdom, and “Best Worldwide Hotel Group” by Irish Travel Trade Awards.
In recognition of the company’s long-standing commitment to culture and diversity, Fortune magazine named Marriott “Most Admired Company” in the lodging industry in 2002 and the “50th Most Admired Company” overall; one of the “100 Best Companies to Work For” in 2002; and one of the “Top 50 Companies for Minorities” in 2001 (its most recent minority ranking). Working Mother magazine named Marriott one of the “100 Best Companies for Working Mothers” in its most recent 2001 rankings, and the company is the 2002 winner of the Catalyst Award for advancing women’s leadership in the workplace. In its latest rankings, LatinaStyle magazine named Marriott one of the “50 Best Companies for Latinas to Work For in the U.S.”
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