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Hotel Batam, Novotel
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Peace Beijing Hotel, Hotel
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BRITISH AIRWAYS - FUTURE
SIZE AND SHAPE UNVEILED
British Airways today
unveiled a major package of measures designed to return the airline to
profitability, following a wide-ranging analysis of its business led
by chief executive Rod Eddington.
Mr Eddington said: “We started this review with one clear objective
in mind - to turn this company around. We will remain true to our
heritage of being a full service network carrier committed to customer
service excellence and world class products. But we must transform
British Airways into a simpler, leaner, more focused airline so we can
thrive and prosper in an increasingly competitive market.”
The conclusions of the review - known as ‘Future Size and Shape’ -
signal a significant change to the size of British Airways as it takes
further steps to address its cost base and sets the company on course
to achieve a 10 per cent operating margin. This will be supported by
an annualised cost saving of £650 million achieved by March 2004,
with £450 million of this secured by the end of the first year (2002
- 2003).
There will be a further 5,800 job losses over the next two years, in
addition to 7,200 announced in September 2001. In total, this amounts
to a manpower reduction of 13,000 or 23 per cent of the airline’s
workforce of 56,700 in August 2001. Head office and support staff will
reduce by more than a third (36 per cent). The company wants to
achieve the manpower reduction by voluntary means and will work with
the trade unions to achieve the target. The airline is making a
provision of £200 million over the next two years for restructuring
costs.
British Airways will restructure its European short haul business to
provide a competitive response to the no-frills carriers.
This will include a change to its short haul pricing structure -
giving business travellers and holiday makers lower fares, greater
flexibility and more choice - a simpler short haul fleet and higher
aircraft utilisation. The new pricing structure will be rolled out
from June 2002.
The airline will cut its global distribution costs to generate £100
million of savings, including reducing payments to travel agents in
the UK for short haul bookings. This is also being introduced in June
2002 and will result in British Airways’ lowest fares being
available on the internet.
Mr Eddington said: “We will not become a no frills airline nor will
we launch one. We will compete profitably and intelligently alongside
them by adopting what they do well - online bookings, high aircraft
utilisation and pricing simplicity. We will mix it with what we do
well - providing a great network with frequent flights from convenient
airports, as well as delivering world class customer service.
“Our premium and frequent customers remain as important as ever and
we will continue to invest in products and services that they
value.”
The Future Size and Shape review has endorsed the airline’s existing
fleet and network strategy unveiled in 1999. Since then, the
airline’s fleet and network strategy has cut capacity by downsizing
and simplifying its fleet and reducing its exposure to unprofitable
transfer markets. From summer 1999 to summer 2003, the airline’s
overall capacity reduction will total 21 per cent.
Today, the airline announced that - as part of the strategy - a
further eight routes will transfer from Gatwick to Heathrow by summer
2002 - four long haul (Mauritius, Buenos Aires, Lagos and Abuja) and
four short haul (Bucharest, Kiev, Riga and Zagreb). By summer 2003,
Gatwick capacity will have reduced by a total of
60 per cent, since summer 1999.
The airline also plans to cut a further 10 routes - five long haul and
five short haul - as part of the overall reduction in capacity and
will announce the details of the route cuts once consultations have
been completed.
Through increased aircraft utilisation and network restructuring, the
UK-based fleet has been reducing steadily. From summer 2001 to summer
2003, it will have reduced by 49 aircraft - from 354 to 305.
Since December 2000, the airline has been scaling back its operation
at London Gatwick to transform it into a base for point-to-point short
haul flights and a limited number of long haul routes. By summer 2003,
long haul destinations will have reduced from 41 in summer 2001 to 15
destinations through the suspension of unprofitable routes and moving
others to London Heathrow.
A major part of the fleet simplification plan involves the transfer of
16 RJ100s based at Gatwick to the airline’s regional bases in
Manchester and Birmingham. In turn, eight A319s at Birmingham will
move to Heathrow to join the existing fleet of 25 A319s and 11 A320s.
Four B737s will move from Manchester to Gatwick joining 29 B737s
already there.
Mr Eddington said: “Simplification is key to removing cost from the
business. These fleet moves mean our operations at Gatwick will be
flown by just two aircraft types - Boeing 737s for short haul and
Boeing 777s for long haul. For our regional bases, a simpler fleet
helps to deliver operational efficiency.”
Two Boeing 777 aircraft are being sold and will exit the British
Airways fleet in Spring 2002. The company will seek to sell a further
five aircraft from its long haul Boeing fleet.
British Airways subsidiaries are conducting their own Future Size and
Shape review, which will be announced by Spring.
Chairman Lord Marshall of Knightsbridge said: “The Board is fully
behind the review and has been working together with Rod Eddington to
ensure the best possible outcome. We believe that this has been
achieved. The Board has no doubt that the British Airways team can
deliver reform and revival in the most effective way, to the benefit
of customers, shareholders and employees, alike.”
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