The Department of Tourism and Commerce Marketing's (DTCM) Director
Operations and Marketing, Mohammed Khamis bin Hareb, officially released the
2003 edition of Destination Dubai, an exhaustive manual for the international
travel trade professional, at a special ceremony organized on the Dubai stand at
World Travel Market in London today, 13th November.
“Destination Dubai is the DTCM's flagship publication for the international travel
trade," said Mr. bin Hareb, talking to reporters at the venue. “It provides
extensive information about the emirate's tourism facilities and services and
offers overseas tour operators all the information they need to put together a
Dubai package from any corner of the world.”
Now in its 12th year of printing, Destination Dubai covers essential data on travel
and tourism in the emirate, including information on airlines, sightseeing, tours,
safaris, sports facilities, shopping, dining, entertainment and hotels.
The tourism directory of this manual has been updated and provides a list of essential services with phone, fax and box numbers.
The 108-page manual covers all aspects of the Dubai tourist experience, from A to Z. There is a general information section detailing important aspects of travel to Dubai including history, culture, population, visa and customs regulations, health requirements, climate, clothing and lifestyle as well as a city map.
More than 43,000 copies of the new edition have been printed and the publication will be distributed through the DTCM network of overseas offices worldwide and at leading international travel trade fairs and tourism promotions overseas.
In addition to the English language version, the manual will also be printed in German, French and Russian language versions shortly.
The new look handbook received strong support from the emirate's tourism industry with ample advertisements complementing the editorial material. Produced on glossy art paper, Destination Dubai sports a new look with a make over in layout and design.
DTCM officials present on the stand received enthusiastic comments from the travel trade and media in London and there was a great demand for copies of the manual. |