InterContinental Hotels Group appoints Carmen Lam as Vice President for Sales and Marketing Asia Pacific

InterContinental Hotels Group has appointed Ms Carmen Lam as its Vice President, Sales and Marketing, Asia Pacific. Reporting directly to Mr A. Patrick Imbardelli, Managing Director, Asia Pacific, Ms Lam is the latest addition to the regional executive management team. 

Ms Lam has overall responsibility for planning, developing and driving key sales and marketing strategies to maximise hotel performance. She will be responsible for extending the Group's brand leadership for InterContinental, Crowne Plaza and Holiday Inn across the region, driving increased revenue through traditional and emerging channels and achieving customer loyalty and satisfaction across the group's hotels portfolio. 

Said Mr Imbardelli, "We are confident that with Carmen's impressive track record, she will definitely be an asset to InterContinental Hotels Group. Her extensive experience and expertise in developing and implementing sales and marketing strategies will be instrumental in leading the group's Sales and Marketing Team to identify opportunities, maximise revenue and enhance the performance of our hotels so that we can ultimately deliver value to our owners and to make our hotels, the top choices for our customers."

Ms Lam brings to the group in-depth knowledge of the hotel and travel business, with 17 years of experience in the tourism and hotel industry. Before joining InterContinental Hotels Group, Ms Lam was the Group Director of Sales and Marketing for Shangri-La Hotels & Resorts based in Hong Kong. Prior to her promotion in 2001, she was Vice President for Marketing and had previously held the position of Director of Marketing at two of its hotels in Hong Kong and Jakarta. While at Shangri-La, she has been instrumental in developing and implementing programmes and systems to improve hotel performance as well as strengthening brand positioning, improving sales productivity and leveraging channel distribution.

During her tenure at the Hong Kong Tourism Board between 1997 and 2000, Ms Lam was the Senior Manager for Tourism Marketing and her achievements include the development of the "Discover HK" campaign and expanding the reach of the Hong Kong Tourism Board with local and international travel trade.

Ms Lam will be based in Singapore.