Euromonitor to open new office in China

Global market analyst, Euromonitor International, is to launch a new office in China at the end of September.

The new office, located in Shanghai, will complement Euromonitor International’s existing Asia-Pacific office in Singapore, as well as the company’s long-established Chicago and London-based operations. The Shanghai office represents the second new office in Asia Pacific to have been opened by Euromonitor in the last six years.

Euromonitor International’s Executive Chairman, Robert Senior comments “China is the most dynamic market in the world. By opening an office in Shanghai, Euromonitor can expand its existing research capacity within China and provide Chinese and international clients with unrivalled business intelligence on the Chinese marketplace”.

Euromonitor International, which has provided strategic market analysis to the world’s leading consumer goods manufacturers, suppliers and retailers for over 30 years, already reports on all major consumer markets in China, carrying out in-depth, on-the-ground research on six regions within China. The new Shanghai office will allow the company to develop its Chinese research programme further and be able to respond immediately to the market analysis needs of China-based businesses.

“Euromonitor International has always been focused on leading the way in global market research” adds Executive Chairman, Robert Senior. “Our new operations in Shanghai will help Euromonitor maintain its position at the forefront of international market analysis”.

The new office, which officially “opens for business” on 27 September, will have a team of research analysts and client-focused personnel available to respond to all enquiries and requests for business intelligence.