JAL Group establishes new Subsidiary for Advertising, Sales Promotion and Brand Promotion

Japan Airlines Group is to establish a new subsidiary to handle JAL Group advertising, sales promotion and publishing activities as well as promotion of the new JAL Brand.

The new company, JAL Brand Communications, will be formally established in March and will start business operations on April 1, 2004. The company will be 100% owned by Japan Airlines System Corporation, the JAL Group holding company.

JAL Brand Communication will be formed from the advertising departments of JAL and JAS and JAL Sales - the airline group's sales unit - JAL Cultural Development Company Ltd. (JALC), which has an extensive publishing business, and JAL Planning, a JAL Group sales promotion and events planning company.