KLM implements Abacus SalesManager in the Philippines

KLM Royal Dutch Airlines, the national carrier of the Netherlands, has implemented Abacus SalesManager Marketing Messages for Abacus-connected travel agents in the Philippines. 

Designed specially for airlines, Abacus SalesManager marketing messages will provide KLM Royal Dutch Airlines and its affiliate hotel companies, car rental companies and other travel suppliers with the ability to communicate directly with travel agencies during the booking process. This will be done through personalised messages that are attached to a specific airline segment. Agents can then access them through Abacus Whiz or any other Abacus system platform.

This direct and timely communication channel enables travel agents to help customers make cost-effective and intelligent travel purchase decisions and boost the airlines' bookings at the same time.

"We expect that Abacus SalesManager will improve on our advertising efforts and help agents save time and effort searching for good deals with KLM since we are able to provide them this information directly through this new service" said Mr. Jose S. Laurente Jr, Sales Manager, KLM Philippines.

"Since implementing this service in 2002, Abacus SalesManager Marketing Messages have helped numerous airlines and travel agents work together to efficiently fulfil their client's needs. By no longer having to rely on email, fax or print media, airlines are able to get their promotional messages to agents exactly when they are needed, giving the airlines a competitive edge over the other players in the market, " said Mr. Rogelio Sarreal, Vice President and Head of Associate Sales at Abacus International Pte Ltd.