Airbnb Thailand Reports 13% Increase in Bookings

Now that Thailand has removed the majority of its COVID19 restrictions and started promoting domestic tourism to Thais and expats living in the country, Airbnb has reported that domestic bookings have increased by 13% year-on-year.

Domestic travel is also on the rise across other markets in Asia-Pacific, with a surge of Airbnb bookings in the last month in Australia, Japan, New Zealand and South Korea.

In May 2020, over 60% of all bookings on Airbnb were for listings in non-urban destinations.

Based on recent booking data, the top domestic destinations over the last 30 days in Thailand include Bangkok, Chiang Mai, Hua Hin, Pattaya and Phetchaburi, with travel to non-urban destinations comprising 45% of bookings.

From 5-7 June and for the first time since February, year-on-year growth in gross booking value (not including cancellations or alterations) has increased for all Airbnb reservations made around the globe.

“We are already seeing early positive signs of domestic travel getting ready to make a comeback, driven by locals booking holidays that are closer to home. This latest data reinforces our belief that travellers increasingly are looking for more local, authentic and affordable experiences,” said Kum Hong Siew, Regional Director (Asia-Pacific), Airbnb. “Tourism is a key driver of economic growth in Thailand and it will play an important role in overall recovery. We are committed to working hand in hand with governments, tourist agencies, communities and other key local stakeholders in Thailand to help restore travel in a responsible way that economically benefits local citizens and small businesses, paving the way towards tourism’s much-needed recovery.”

Tapping into the demand for nearby trips, Airbnb will be updating the app and homepage to help guests rediscover the magic in their own backyards by making it easier to book local travel, including at the last-minute. The homepage and app will be featuring local trip ideas and highlighting nearby getaways.

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