Singapore Airlines Launches New Mobile App

Singapore Airlines has launched a new mobile app for Android and iOS smartphones.

The app, based on a ground-up rebuild and all-new underlying technical architecture, is designed to significantly enhance booking and check-in flows, and improve transaction time by up to 60%.

In addition to significant improvements in existing functions, the new app introduces several entirely new features, including:

• ‘Capture & Discover’ - a new search function that uses image recognition as well as speech and natural language processing to identify user intent, match it to a Singapore Airlines destination, and present relevant destination content and fare deals.

• ‘Translation Assistant’ - a feature that uses real-time language translation by voice to help travellers communicate better when they are overseas.

• ‘Measure Your Baggage’ - to help travellers determine if the size of their bag is within cabin baggage limitations.

Amongst the many improvements in existing functionality, real-time information such as boarding gate details, the destination’s weather and currency, and baggage belt information have been added to the “My Trips” function.

The new app also sees enhancements such as a newly designed KrisFlyer account dashboard and the introduction of an ‘Inbox’ feature, which stores push notifications as well as KrisFlyer messages for easy reference.

“Singapore Airlines has been investing heavily to enhance our digital capabilities. With new user interface designs and insourcing of developer and customer experience talent, we are working to provide faster and more customer-centric products and services to improve the customer experience,” said Senior Vice President Sales and Marketing, Mr Campbell Wilson. “The launch of our new app follows many other digital innovation initiatives, such as KrisPay, the world's first blockchain-based airline loyalty digital wallet, and the progressive redesign of our website and its underlying architecture. Improvements to our mobile app will not stop here and we will continue to invest our efforts to add value to our customers’ experience.”

The new app will be available for download progressively, following the beta launch that began in October 2018. For Android users, the new app is being released by countries progressively between July and September 2019, while iOS users may download the new app from the App Store in September 2019. The beta version will continue to be available for download in the meantime.

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