Virgin Atlantic Cargo to Transform Business with AFLS 8.0

Virgin Atlantic Cargo is to transform the digital side of its business, giving customers new self-service solutions that will be powered by the latest Accenture Freight & Logistics Software 8.0 (AFLS 8.0) platform.

Virgin Atlantic will be the first company to adopt Accenture’s new cloud-enabled, end-to-end cargo management software suite.

The new platform will replace Virgin’s 10-year-old Voyager operating system when the first phase goes live in early 2020.

Once the system is fully operational based on the release of subsequent phases, Virgin Atlantic customers’ systems will be able to interface directly through APIs and connect with the airline’s new web platform for pricing, bookings, allocations, and operations, while ‘live chat’ and chatbots will offer 24/7 interaction based on each customers’ communications preferences.

Suzy Wardle, Virgin Atlantic Cargo’s Head of Digital & Distribution, said, “We are making this significant investment in a new cargo management system and digital infrastructure because the way customers want to interact with us, and their expectations, are changing as new technologies emerge in the cargo space. With Accenture’s full suite of AFLS modules, including cloud-enabled digital interactions with our customers and partners, we will evolve the way we do business and offer our products and services.”

The AFLS 8.0 platform will support the continued growth of Virgin’s cargo business by enabling:

• Automation and self-service supporting simpler pricing, booking and routing processes;

• Better decision-making ability, aligning revenue management processes around routes, capacity, costs and rates;

• Real-time visibility, control and enhanced utilisation of capacity, increasing profitability;

• Simplification of processes and greater responsiveness, supporting business goals;

• Data warehousing, enabling analytics and optimisation; and

• Integration with other Virgin systems, enabling seamless syncing with its cargo partners.

Ganesh Vaideeswaran, managing director in Accenture’s AFLS business, said, “We are delighted to work with Virgin Atlantic as they make a wise pivot to their digital future using the AFLS 8.0 platform. Accenture designed this platform to help its clients reinvent the way they communicate and operate with customers, employees and partner ecosystems. For Virgin Atlantic Cargo, AFLS 8.0 will support its goals to redefine core business processes and drive commercial and operational excellence.”

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