Outrigger Opens Regional Sales and Marketing Office in Middle East

Outrigger Enterprises Group has opened a sales and marketing representation office in Dubai covering the Middle East region.

Middle East experts, Dubai-based Gulf Reps Ltd, will be responsible for supporting the development of a Middle East strategy to drive sales for Outrigger Resorts’ nine premium beachfront properties across the Indian Ocean, Asia and the Pacific.

Mark Simmons, Outrigger Resorts VP Sales & Marketing for Asia Pacific & Indian Ocean, said that strong economic growth rates, an affluent indigenous population and a large expatriate community were key factors in Outrigger’s move into the region.

“Gulf Reps have been high level regional hospitality representation experts since 2006 in the Middle East’s key source markets,” Mark said. “They will offer key strategic and tactical input to help us build business and promote the Outrigger brand in a very dynamic region.”

Outrigger will work closely with Gulf Reps’ managing director, Sammy Musa, and senior account manager, Francesca Monfero.

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