Exclusive HD Video Interview with Ascott Bonifacio Global City in Manila, Philippines
[HD video and podcast
below] Exclusive HD video interview with Philip Barnes,
Residence Manager of Ascott Bonifacio Global City in Manila,
Philippines.
In this interview, filmed in one of the
property's suites on 16 November 2016, we talk to Philip about Bonifacio Global City (BGC) and where it fits into Manila's
expansion plans and what type of companies are moving into the
area.
We discuss the Ascott BGC and ask how a hotel
differs from a serviced residence and what the advantages are to
staying in the latter. We ask what percentage of the serviced
apartments are dedicated to long vs short stay and talk about where guests are coming
from, which markets Philip expects to grow in 2017 and how 2016
compares to 2015.
Philip tells us what challenges he faces in
promoting and marketing the benefits of staying in a serviced
residence and what some of the signature benefits, such as high
speed and complimentary internet access, are when staying at an
Ascott property.
We also discuss how the Ascott Bonifacio Global
City manages to not only attract quality staff, but also retain
the shining stars they do find, and what Ascott is doing to
encourage language skills such as learning Mandarin. Philip tells
us where the majority of bookings are coming from, what percentage
come through online channels and what targets they have for 2017, plus much, much more
in the video below.
Ascott Bonifacio Global
City in Manila, Philippines
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