Starwood Signs World’s Largest Four Points Hotel

Starwood has signed an agreement with Sulaiman Abdulaziz Al Rajhi Real Estate Investments, to open an hotel in the Al Naseem district on the outskirts of central Makkah, Saudi Arabia.

Scheduled to open in Q2 2016, the Four Points by Sheraton Makkah Al Naseem hotel will be the brand’s largest property globally, with over 1,000 rooms.

“As religious travel continues to grow in Saudi Arabia, Four Points is the perfect brand to meet the rising demand for affordable yet innovative accommodation options in Makkah,” said Michael Wale, President, Starwood Hotels & Resorts, Europe, Africa and Middle East. “With ten operating hotels in the country and nine in the pipeline, Saudi Arabia is our second largest market in the Middle East, and we look forward to more growth opportunities in the Kingdom.”

The new Four Points will offer 1,139 rooms, seven food and beverage outlets across 16,000sqm, and easy access to the central area of the city through a direct road tunnel from the hotel.

The Four Points Makkah Al Naseem will feature the brand’s signature services including the Four Points by Sheraton bed, complimentary bottled water, and free Wi-Fi in all public areas.

The hotel will be the first mid-market brand from Starwood to operate in Makkah.

“Our mid-market brands are experiencing unprecedented growth in the Middle East, representing 50% of the company’s pipeline in the region,” said Neil George, Senior Vice President, Acquisitions and Development, Starwood Hotels and Resorts Africa and Middle East. “Along with Four Points by Sheraton Makkah Al Naseem, we will introduce Four Points in Sharjah, Erbil and Jeddah, where there is a strong demand for hotels that cater to the modern, everyday traveller.”